Sr. Director, Product Design

About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home. Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts Role overview We are seeking a Senior Director, Product Design to lead design strategy, execution, design-system adoption and craft quality across one of HighLevel's most strategic product portfolios. This leader will shape how agencies, entrepreneurs and SMBs acquire customers, launch businesses, manage clients, sell products and services, automate work and measure outcomes.This is a senior design leadership role for someone who can operate across a broad, highly integrated platform while raising the bar on the details that make products feel exceptional. The ideal candidate has superb visual craft skills, world-class interaction and product design instincts, strong systems thinking and the ability to teach those standards to managers and individual contributors.You will partner closely with Product, Engineering, Data, Marketing, Sales, Customer Success and executive leadership to turn company strategy into cohesive, intuitive and commercially impactful product experiences. You will also be responsible for evolving HighLevel's bespoke design system and accelerating its adoption so teams can move faster, ship with greater consistency and deliver higher-quality experiences at scale. Product and design scope You will lead design strategy and execution across a broad set of interconnected product experiences. The portfolio may include: Growth and lifecycle experiences that help customers onboard, activate, adopt more products, expand usage and stay successful over time Business, commerce and customer-management workflows that help agencies and SMBs launch services, manage clients, sell products, process payments, run operations and measure performance Platform, ecosystem and enablement experiences that span marketplaces, communities, portals, integrations, localization, search, migration, support tooling and reusable workflow templates What you will own The long-term design vision for a strategic product portfolio, ensuring HighLevel's experiences feel unified, powerful, polished and easy to use The evolution and adoption of HighLevel's bespoke design system, including patterns, components, usage guidance and the operating rituals needed to make adoption real A meaningfully higher bar for product design craft, including visual design, interaction design, information architecture, systems thinking and product judgment Design strategy across multiple product lines, balancing customer needs, business outcomes, technical constraints, brand expression and speed of execution A high-performing team of product designers and design managers, including hiring, coaching, performance management, succession planning and calibration of design standards Design quality, usability and coherence across critical customer journeys and high-impact product surfaces A strong discovery, research and experimentation culture that uses qualitative insight, analytics and A/B testing to improve customer and business outcomes Cross-functional alignment with Product, Engineering, Data and go-to-market leaders on strategy, roadmap priorities, success metrics and tradeoffs Executive-level storytelling that makes customer needs, design strategy, product quality and product opportunities clear and actionable Key responsibilities 1. Vision and portfolio strategy Define and communicate a compelling design vision for a large, integrated product portfolio Translate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomes Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results Represent the customer, the end-to-end experience and the quality bar in executive-level product and business discussions 2. Design system leadership Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components Partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standards Drive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speed Reduce pattern drift and inconsistent experiences across the platform while still allowing teams to solve domain-specific product problems Establish measures for design system adoption, contribution quality, component reliability and customer-facing consistency 3. Craft and product quality Define, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usability Coach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customers Create critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarily Ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteria Build a culture where speed and quality reinforce each other instead of competing with each other 4. Portfolio design leadership Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experience Partner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impact Guide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment and strong execution Connect growth, commerce, marketplace, community, admin, integration and platform utility experiences into customer journeys that feel cohesive 5. Design organization leadership Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale Hire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributors Performance manage thoughtfully and directly when designers need additional support, clearer expectations or role calibration Lead se