Head of Marketing, Student Recruitment, Admissions and Communications

The Head of Marketing, Recruitment, Admissions and Communications (MRAC) is a senior leadership role responsible for driving integrated student recruitment, admissions, marketing and communications strategies to achieve enrolment, revenue and reputation goals for Heriot-Watt University Malaysia. The role provides strategic and operational leadership to a multidisciplinary team, overseeing the full student recruitment lifecycle from market development and lead generation to conversion, enrolment and stakeholder engagement. Working closely with senior leadership and global teams, the postholder will identify growth opportunities, optimise resources and deliver data-driven strategies in a competitive higher education environment.