Director of Marketing and Communications - RG Live

RG Live is one of the UK's leading live entertainment companies, selling 4 million tickets each year across concerts, light trails and immersive experiences. As we enter the next phase of growth, we are looking for an ambitious marketing lead er with expertise in ticket sales, audience development and data-driven decision making to drive future growth.

RG Live is home to a highly motivated, collaborative team with a culture of inclusiveness and entrepreneurial thinking. This is a rare opportunity to shape the marketing strategy of a fast-growing live entertainment company and play a central role in the continued success of the business.

RG Live , a leading events promoter and producer and wholly owned Sony Music subsidiary.

What you'll do:

Strategic Leadership

• Develop and deliver the company's marketing vision and long-term growth strategy.
• Oversee integrated marketing plans across all live events, tours, festivals, experiences, and venue-based properties.
• Establish brand positioning and audience growth strategies across multiple markets.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement.

Revenue & Ticket Sales

• Drive ticket sales and revenue targets across all events.
• Develop customer acquisition, retention, and re-engagement strategies.
• Optimise marketing spend and ROI through data-driven decision making.
• Collaborate with ticketing partners to maximise sales through pricing and promotional strategies.

Digital Marketing & CRM

• Oversee digital marketing, including paid media, search, social, display, video, influencer, and programmatic campaigns.
• Lead CRM strategy, customer lifecycle marketing, and audience segmentation.
• Grow and monetise first-party data assets.
• Ensure effective use of digital marketing, CRM and audience data tools.
• Oversee external agency relationships.

Brand & Content

• Define and protect the company's brand identity and positioning.
• Lead content strategy across social media, owned channels, video, creative production, and fan communications.
• Develop compelling campaigns that enhance audience engagement and drive conversion.
• Ensure consistency of messaging across all consumer touchpoints.
• Partners wit h the Live Teams on external brand and partner pitches, contributing marketing insight, creative thinking, and strategic direction throughout the pitch, brainstorming and planning process.

Audience Insights & Analytics

• Champion a data-led culture across the organisation.
• Utilise customer insights, market research, and audience data to inform strategy.
• Establish KPIs and reporting frameworks for all marketing activity.
• Regularly evaluate campaign effectiveness and identify opportunities for improvement.
• Ensure RG Live has the required tools, data and reporting capabilities to support audience growth, customer engagement and ticket sales.

Sponsorship & Commercial Partnerships

• Support commercial teams in developing marketing-led sponsorship opportunities.
• Provide audience and brand insight to strengthen sponsorship proposals and maximise partnership value.
• Collaborate with sponsors to create impactful integrated activation s .

Communications & PR

• Oversee corporate communications, publicity,