Digital Marketing & Social Media Specialist

Digital Marketing & Social Media Specialist Location: Remote | Full-Time Department: Marketing Reports to: Director of Marketing About Kaizen Empire Kaizen Empire is a fast-growing U.S.-based ecommerce company with $80M+ in cumulative revenue — and we’re just getting started. We operate multiple brands across Amazon, Shopify, and emerging marketplaces. Our 10-year vision is to reach $100M in annual revenue, powered by continuous improvement in our people, products, and performance. Role Summary We’re hiring a Digital Marketing & Social Media Associate to accelerate growth across TikTok, Instagram, Facebook, email, affiliates, and Shopify content. This is a hands-on, execution-first role that blends creative experimentation with AI-powered scale. You’ll be responsible for growing social audiences, optimizing TikTok Shop, activating affiliates, and ensuring our content engine consistently drives traffic, conversions, and repeat purchases. Key Responsibilities Social Media & TikTok Shop Manage organic content calendars for TikTok, Instagram, and Facebook. Oversee TikTok Shop product listings and optimization . Engage with communities (DMs, comments, mentions) to build customer trust. Collaborate with creatives to produce trend-driven TikTok content. Influencer & Affiliate Outreach Identify and onboard influencers, affiliates, and blog partners. Coordinate product seeding, campaigns, and content deliverables. Launch and manage affiliate relationships, including commission campaigns (CC campaigns) and performance tracking. Email Marketing & Post-Purchase Flows Build and optimize AI-personalized campaigns, newsletters, and post-purchase sequences (thank-you, upsell, retention). Partner with the creative team on copy and assets. Use AI-driven testing to improve personalization, CTRs, and repeat-purchase uplift. Shopify Blog & Content Manage automated publishing of SEO-driven blogs on Shopify. Repurpose blog content into AI-generated posts for social and email. Ensure all content aligns with brand voice and drives measurable traffic. Who You Are 4–5 years of experience in digital marketing, social media, or ecommerce marketing. Proven experience with TikTok content and/or TikTok Shop . Familiarity with Meta (Facebook, Instagram) publishing tools. Skilled in email platforms (Klaviyo, Mailchimp, or similar). Comfortable with Shopify CMS/blog publishing. Strong understanding of U.S. consumer markets. Curious, organized, and execution-focused — you thrive on making things happen. Excited to learn and embrace AI-powered workflows . Success Criteria Social Media & TikTok Shop Impact Grow TikTok, Instagram, and Facebook audiences by 15% MoM in followers and engagement, driven by trend-driven, AI-assisted content. Fully optimize all core TikTok Shop products within 60 days , with a 15% MoM increase in TikTok-attributed sales . Deliver viral breakout content (≥100k views) at least once per quarter through trend adaptation and AI-driven testing. Content Velocity & Traffic Growth Maintain automated publishing of 2+ SEO-driven blogs per day , with ≥50% organic traffic growth within 6 months. Achieve top 3 Google rankings for 25+ new target keywords in 12 months , tracked via SEMrush. Repurpose blogs into AI-generated social posts and emails within 24 hours , with ≥90% automation (minimal manual edits). Affiliate & Influencer Activation Automate outreach to onboard 20+ new influencers/affiliates per quarter , with ≥50% producing content or sales within 30 days. Drive affiliates to contribute ≥10% of DTC revenue within 12 months , with transparent performance reporting. Launch AI-automated CC campaigns , with quarterly improvements in ROI and conversions. Email & Post-Purchase Lifecycle Deploy AI-personalized email/SMS flows within 45 days , achieving: ≥25% open rates ≥10% CTR 5% uplift in repeat purchase rate within 6 months Maintain weekly AI-driven A/B testing insights shared with the marketing team. Cross-Channel Credibility Lift Demonstrate indirect impact on Amazon via higher branded search volume and external traffic lift generated by social, content, and affiliates. Document AI-driven workflows that cut execution time by ≥50% compared to industry benchmarks.