Performance Creative Strategist (UK & CA)

Performance Creative Strategist

Marketing · Full-time · Remote (US, CA, & UK) · Core hours 9-5 EST

About Nysonian

Nysonian is a 9-figure consumer products company built around two brands: NOBL and Flo Pilates . We grew revenue 8x in 2025 and are building the next phase of the US-based business across physical products, software, and subscription experiences.

NOBL is a functional travel brand built around a simple idea: travel products should solve real problems, not just look better. Every feature is designed to eliminate friction from the travel experience — from seamless organization and easy access, to tracking, connectivity, and protection.

Flo Pilates brings studio-quality Pilates into the home through connected fitness hardware, content, and subscription experiences.

Across both brands, we're building product ecosystems that deepen the customer relationship beyond the initial purchase and create recurring value over time. We're looking for builders who want autonomy, speed, and the ability to shape products at scale.

The Opportunity

We are hiring a Performance Creative Strategist to find and develop paid-social creative concepts that scale.

The key outcome is simple: top-of-funnel creative that earns meaningful spend, attracts new visitors, and scales at an acceptable CAC.

You will study customers, markets, social platforms, competitors, and performance data to identify new creative opportunities. You will turn those opportunities into clear hypotheses, concepts, scripts, and production-ready briefs. You will then follow the creative into the ad account, determine what worked, understand why, and use those findings to produce the next round of tests.

You do not need to write like Shakespeare. You need to write the way the customer thinks. The best-performing copy is not always the most polished. It matches the customer’s language, awareness level, motivations, objections, and reason for buying.

You will actively participate in weekly creative brainstorms and are expected to arrive with ideas, evidence, and a clear point of view. You should contribute expertise while remaining curious, open to feedback, and willing to explore unfamiliar concepts, formats, and approaches.

You will report to the VP of Creative and work closely with Paid Media, Partnerships, editors, and creators.

What You Will Own

Performance Creative Strategy

• Develop 8 testable creative concepts per week.
• Maintain a target mix of 50% net-new concepts and 50% evidence-led iterations.
• Build each concept around a customer insight, hypothesis, audience, offer, message, hook, proof mechanism, format, and intended learning.
• Find new angles and concepts capable of creating additional opportunities to scale.
• Turn creative performance into specific decisions about what to test next.
• Avoid relying on superficial variations of existing winners as the primary creative strategy.

Customer, Offer, and Messaging Strategy

• Develop a deep understanding of the customer avatars for each product.
• Identify customer desires, frustrations, objections, anxieties, motivations, and buying triggers.
• Understand how customer awareness affects the message, offer, and creative format.
• Translate product features into benefits and outcomes that matter to the intended viewer.
• Match offers and messages to the customer and stage of awareness being targeted.
• Use reviews, comments, customer research, support conversations, and social content to capture authentic customer language.
• Write for the customer being reached, even when their natural language is less polished than conventional brand copy.

Copywriting and Concept Development

• Write hooks, scripts, headlines, voiceovers, body copy, calls to action, and creator briefs designed to convert.
• Use consumer psychology and persuasion principles without producing generic direct-response copy.
• Make the opening seconds of every concept earn attention immediately.
• Structure scripts around attention, curiosity, tension, proof, desire, objection handling, and action.
• Adapt copy to the platform, customer avatar, offer, creator, and creative format.
• Build production-ready briefs that editors and creators can execute without guessing.

Social and Video Fluency

• Stay deeply current on Meta, TikTok, creators, native formats, emerging trends, and how people consume content.
• Understand what makes a video earn attention, retain viewers, generate engagement, spread, and convert.
• Break winning videos into their component parts, including the hook, pacing, visual pattern, creator delivery, story, proof, editing, sound, and offer.
• Understand video production well enough to design concepts that can be executed effectively.
• Find ideas outside the immediate category and translate them intelligently for NOBL.
• Distinguish between content that receives attention and creative that produces profitable customer acquisition.

Hypothesis-Led Testing

• Treat every concept as a hypothesis rather than an isolated idea.
• Clearly define what is being tested and what the result should teach us.
• Separate concept tests from changes to hooks, formats, creators, offers, and execution.
• Design tests that produce useful conclusions.
• Use results to validate, reject, or refine the original hypothesis.
• Maintain a growing library of creative learnings so each testing cycle becomes smarter.

Performance Intelligence

• Live in the ad account and creative reporting tools.
• Track whether creative earns attention, attracts new visitors, converts, and sustains meaningful spend.
• Monitor CAC, new-visitor percentage, spend, CTR, thumb-stop rate, hook rate, hold rate, and downstream conversion signals.
• Use Motion, Atria, Goldberry, or similar tools to identify patterns across concepts, hooks, formats, creators, messages, and audiences.
• Diagnose why an account or creative category is declining.
• Translate performance data into new concepts and actions, not passive reports.
• Partner with Paid Media to understand which creative is creating genuine incremental scale.

Production and Pod Leadership

• Lead the day-to-day creative work of a pod of 4 to 5 video editors.
• Help the pod ship approximately 32 videos per week.
• Own concept priorities, briefs, editor assignments, feedba