Senior Director/Vice President, Marketing (Rx and OTC)

Who We Are :

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Click’s treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. The digital therapeutics under development on Click’s platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics. For more information, visit www.clicktherapeutics.com and connect with us on LinkedIn.

About the Role:

As a Senior Director/Vice President Marketing – Rx and OTC, you will shape the overall marketing strategy for near-term launch products — spanning our prescription digital therapeutics (PDTs) and OTC product line — and build a best in class marketing organization to execute that vision. You and your team will define the brand strategy and create the narrative and materials that drive behavior change and prescriptions for Click’s PDTs, as well as lead commercialization and growth marketing for our OTC product line.

The role reports to the Chief Commercial Officer. You will oversee all aspects of the marketing function, including long-term brand strategy, market shaping, promotional messaging, tactical planning, digital marketing/omnichannel engagement, etc. We are looking for someone with a strong background in pharmaceutical marketing and launch excellence that can develop the Click playbook for Prescription Digital Therapeutic (PDT) launches across multiple therapeutic areas, and who also brings hands-on performance and growth marketing expertise to drive OTC customer acquisition, conversion, and revenue growth.

This position is based out of Click’s headquarters located in Tribeca, NYC, at the center of one of the fastest-growing digital health communities. We have a hybrid working model that consists of at least 4 days in office each week.

Responsibilities:

• Ownership of a best-in class marketing campaigns, including development of each product’s brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies
• Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and consumers; leverage clinical and economic data to produce high impact collateral for HCP and consumer campaigns
• Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies, including performance marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels, and own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous, data-driven testing and optimization.
• Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
• Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials, via agencies or otherwise
• Partner closely with performance/growth marketing agencies and media partners on DTC and consumer campaigns for the OTC product, including audience targeting, media planning, and measurement.
• Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
• Collaborate with Medical Affairs on communications strategy and KOL engagement
• Manage the brand presence at key congresses
• Support the field team by developing the curriculum