Director, Public Relations

Director, Retail Brand Marketing & Public Relations

Position Overview:

Brilliant Earth is seeking a dynamic leader to oversee public relations initiatives. This role will be responsible advancing our mission and promoting our brand values through strategic media relations and external communications. The ideal candidate has demonstrated experience as a strategic marketing and PR leader who has conceived, executed, and maintained public relations, corporate communications, and event planning for premium consumer brands, with a strong focus on both physical retail environments and broader brand storytelling.

Key Responsibilities:

Public Relations & External Communications:

• Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission
• Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage
• Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting
• Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions

Brand Leadership:

• Partner with senior leadership to define and communicate brand positioning that resonates with target audiences
• Develop and maintain consistent, compelling brand messaging across all consumer touchpoints
• Oversee the development of integrated marketing campaigns that drive traffic, sales, and brand affinity
• Create engaging PR materials, press releases, and content that support both retail and PR initiatives

<span data-con