Vice President, Global Growth and Marketing

Vice President, Global Growth and Marketing

The Opportunity

This is an executive business leadership role.

We are looking for a Vice President, Global Growth and Marketing to architect one of Manifest Global's core operating systems — the commercial growth engine that connects strategy, product, brand, sales, customer success, partnerships, AI, and marketing into one integrated capability that accelerates the performance of the entire organisation.

Working closely with the CEO, COO, and Business Leaders, you will help determine where we grow, how we compete, where we invest, how our portfolio evolves, and how Growth and Marketing create measurable enterprise value.

You will inherit strong brands, talented people, and significant market opportunity, but you will not inherit a finished global organisation. Your first year will be about building from zero to one. You will design the operating system, establish common standards, build shared capabilities, create commercial discipline, embed AI into everyday execution, and earn organisational trust by demonstrating measurable business impact. We are looking for a builder who enjoys creating clarity where none exists, designing systems before optimising them, and laying foundations that will scale globally over the coming decade.

Your Executive Mandate

As a member of the executive leadership team, your responsibility extends far beyond leading the marketing function. You will help shape company strategy, portfolio strategy, commercial priorities, market expansion, product direction, investment decisions, annual planning, organisational design, AI transformation, strategic partnerships, and the integration of future acquisitions where appropriate. Growth and Marketing will not simply support these conversations — they will actively shape them.

Your mandate is to build a single global Growth and Marketing operating system that creates leverage across every company within the Manifest portfolio while preserving the strengths and identities of each individual business. You will create alignment in strategy, planning, execution, governance, measurement, operating rhythms, and resource allocation so that every team benefits from shared capabilities while remaining deeply connected to its customers and markets.

You will build one commercial growth engine where brand, product marketing, demand generation, content, events, partnerships, customer marketing, lifecycle marketing, marketing operations, and sales enablement function as one integrated system. Growth and Marketing should influence every stage of the customer journey, from shaping market perception and generating demand to increasing customer lifetime value and strengthening long-term customer relationships.

You will continuously evolve how the various brands at Manifest Global work together as an ecosystem. You will identify opportunities for shared positioning, ecosystem storytelling, cross-selling, portfolio leverage, and common capabilities that enable every business to become stronger because it belongs to Manifest.

You will establish one global brand architecture while simultaneously building sophisticated commercial intelligence capabilities that allow Growth and Marketing to understand business performance with the same rigour that Finance understands financial performance. Attribution, forecasting, experimentation, customer insight, investment analysis, and performance measurement should become strategic capabilities that influence executive decision-making across the company.

You will also lead the transformation of our organisation into one of the world's most AI-enabled commercial functions, embedding AI across research, customer intelligence, creative development, content production, campaign execution, localisation, analytics, reporting, workflow automation, and operational excellence. Technology should multiply the capability of exceptional people, allowing the organisation to operate with greater speed, quality, and strategic focus.

Above all, you will build a world-class organisation. You will develop exceptional leaders, create clarity and accountability, raise standards relentlessly, simplify complexity, and establish an environment where ambitious marketers and growth leaders come to do the best work of their careers.

Commercial Accountability

Growth and Marketing exist to create enterprise value. Success will not be measured by campaigns, impressions, or activity alone, but by meaningful contribution to profitable revenue growth, customer acquisition, customer expansion, retention, market leadership, brand equity, commercial efficiency, marketing return on investment, EBITDA, and long-term enterprise value. Every investment should have a clear commercial rationale, every initiative should strengthen our competitive position, and every member of the organisation should understand how their work contributes directly to the success of the business.

What Success Looks Like

In the first 12 months

Within your first year, you will have built the foundations of a truly global Growth and Marketing organisation from the ground up. You will have designed and implemented a common operating system across the Manifest portfolio, established shared ways of working, introduced commercial measurement frameworks, embedded AI into everyday execution, and built trusted partnerships with every Business Leader. You will have transformed a collection of capable marketing teams into one aligned global leadership organisation wit