SEO & Organic Growth Manager

Department: Marketing

Reports To: Organic Growth Manager

Employment Type: Full-Time

Salary : $117,000-$130,000

About the Role:

tastytrade's website is one of our most important acquisition tools and we're looking for an Organic Growth Manager who treats it that way. You'll own the strategy behind how traders find us through search, both traditional and AI-driven, and you'll be the person in the room who can say, with data, whether the site is actually working as a growth channel or just sitting there. You'll lead the organic team, set the KPIs that matter, and turn search and content performance into real traffic, rankings, and pipeline — not vanity metrics.

What You'll Do:

• Own the organic growth strategy for tastytrade.com across SEO and GEO (generative/AI search optimization), setting goals tied to traffic, keyword visibility, and presence in AI-generated search results.
• Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO) so the tastytrade app is discoverable and competitive wherever traders are searching.
• Define the KPI framework for organic performance and build the dashboards and reporting that leadership actually uses — separating real acquisition impact from platform-reported noise.
• Lead and develop the organic team, setting priorities, reviewing SEO/GEO work, and building your people's skills and career paths.
• Turn organic growth insights into concrete recommendations for the website, content, and site structure — partnering with Product, Content, Brand, and Engineering to get them shipped.
• Keep a close working relationship with the conversion/experimentation side of the website, so SEO and content changes don't clash with active tests and test results inform organic strategy.
• Own and evaluate the organic growth tool stack (e.g., GA4, Google Search Console, Ahrefs/SEMrush-class tools). <li data-leveltext="•" data-font="" data-listi