Senior Experience Strategist

Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

We are seeking an experienced and visionary Senior Experience Strategist to lead the development and execution of groundbreaking omni-channel strategies that drive unparalleled engagement, foster deep loyalty, and maximize lifetime value for our top-tier clients. If you possess a proven track record of strategic leadership at the intersection of customer experience, data, and complex digital ecosystems, and thrive on making a transformative impact within a dynamic agency environment, this is an unparalleled opportunity.

What will your day look like?

As a Senior Experience Strategist, you will:

• Drive Strategic Customer Relationships by defining the overarching vision and strategic frameworks for enhancing complex customer interactions across diverse touchpoints.

• Architect and Lead Innovative CRM Strategies, applying advanced principles of brand strategy, intricate journey mapping, and sophisticated audience segmentation. You will guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.

• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, from acquisition to post-sale, ensuring strategic alignment and seamless execution across all disciplines.

• Oversee and Synthesize Advanced Research & Analysis, directing qualitative and quantitative research methodologies. You will facilitate and lead strategic workshops, extracting profound insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.

• Champion Data-Driven Strategic Planning, leveraging sophisticated CRM platforms (e.g., Salesforce, Adobe Experience Cloud) and advanced analytics dashboards to drive strategic insights, inform critical decision-making, and architect robust measurement frameworks that prove ROI.

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