Manager, Customer Analytics (Sales & Marketing)

ABOUT JOBBER Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber, they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want! Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers https://www.youtube.com/watch?v=EkfZmHrRLx4&list=PLoktA_D-2UEnxMLfCe93bANKXVXd2bdN8&index=24. The Team Analytics sits within Jobber’s Strategy & Analytics department, Jobber’s internal consulting team and decision-support mechanism that connects data and business insight with the rest of the organization. Analytics is a central function that exists to drive business outcomes across Jobber’s ecosystem. The Role Jobber is looking for a Manager, Customer Analytics (Sales & Marketing) to lead the analytics function supporting our Marketing & Channels and Sales & Partnerships pods. Reporting to the Senior Manager, Customer Analytics, this leader will manage a team of analysts and partner closely with Directors, Senior Directors, and VPs across Demand Generation, Brand Marketing & Communications, Sales, Partnerships, MarketingOps, SalesOps, and Finance. In this role, you will set the technical, methodological, and strategic direction for high-impact Sales and Marketing analytics. You will own the measurement infrastructure that helps Jobber connect acquisition investment to subscription revenue growth, understand marketing effectiveness, evaluate channel and partnership performance, and improve visibility into CAC, LTV, payback, sales efficiency, revenue funnel performance, and go-to-market ROI. This role requires a leader who combines strong people leadership, hands-on technical depth, and deep Sales and Marketing domain expertise. You will build trusted relationships with senior leaders, raise the bar for analytical quality, and develop analysts who can translate rigorous measurement into better growth decisions. You will also help Jobber advance Analytics 2.0 in practice by using self-serve analytics, automation, responsible AI, and agentic workflows to scale trusted decision support and create more capacity for strategic, high-judgment analytical work. WHAT YOU'LL OWN Team Leadership & Analytics Operating Model - Hire, onboard, lead, coach, and develop a high-performing team of analysts supporting Demand Generation, Brand Marketing & Communications, Sales, and Partnerships, setting clear expectations and building the team’s capabilities as Jobber’s Sales and Marketing analytics needs scale. - Establish a clear engagement and prioritization model for Sales and Marketing Analytics, creating scalable operating rhythms that balance strategic analysis, recurring reporting, cross-functional initiatives, self-serve enablement, and ad hoc stakeholder needs. - Build a culture of analytical excellence, high accountability, curiosity, strong QA, documentation, peer review, business ownership, and continuous improvement. - Partner with Analytics Engineering, BI, Data Science, Data Engineering, MarketingOps, and SalesOps to strengthen the data foundation, metric definitions, reporting infrastructure, and governed datasets that support Sales and Marketing decision-making. Sales & Marketing Analytics Strategy - Lead the analytics roadmap across Jobber’s Marketing & Channels and Sales & Partnerships pods, ensuring the team is focused on the highest-impact opportunities across customer acquisition, demand generation, sales productivity, channel performance, partnership growth, and revenue efficiency. - Partner with Sales and Marketing leadership to define success metrics, identify growth opportunities, evaluate strategic bets, and translate ambiguous business questions into clear analytical approaches and actionable recommendations. - Help Jobber understand not just what is happening across the go-to-market funnel, but why it is happening, what it means, and what leaders should do next. Performance Marketing, Demand Generation & Channel Measurement - Define and evolve Jobber’s marketing measurement framework across Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), incrementality, experimentation, and forecasting, ensuring these methods work together as a unified system for decision-making rather than as siloed tools. - Lead the design and operationalization of advanced marketing measurement approaches, including MMM, MTA, incrementality testing, spend efficiency curves, saturation analysis, and diminishing returns modelling, connecting marketing and channel investment to subscription revenue, CAC, payback, LTV, pipeline quality, and long-term customer value. - Set standards for how analysts select, build, quality-assure, and interpret advanced measurement methods, including when to use MMM, MTA, incrementality testing, causal inference, forecasting, or simpler diagnostic approaches. - Partner with Performance Marketing, Demand Generation, Brand Marketing & Communications, Partnerships, Finance, and MarketingOps to evaluate spend efficiency, channel mix, conversion quality, saturation, diminishing returns, and budget allocation trade-offs, including scenario analysis ahead of planning cycles. Sales, Partnerships & Revenue Funnel Analytics - Lead analytics that help Sales and Partnerships leaders understand funnel health, lead quality, conversion performance, rep and team productivity, pipeline creation, sales-assisted revenue, partner/referral performance, and opportunities to improve go-to-market efficiency. - Build frameworks, dashboards, models, and decision-support tools that help leaders monitor performance, diagnose issues, and make better planning, resourcing, and prioritization decisions. - Connect sales and marketing performance into a unified view of acquisition economics, helping Jobber understand how demand, channel mix, sales motion, and customer quality translate into durable revenue growth. Executive Influence & Storytelling - Bring an analytical perspective to growth strategy, planning, investment decisions, and operating reviews with Directors, Senior Directors, VPs, and cross-functional leaders. - Translate complex analytical work into clear narratives, trade-offs, and recommendations that senior leaders can act on. Analytics 2.0 & AI-Powered Decision Support - Contribute to Jobber’s Analytics 2.0 roadmap by identifying where AI, ML, automation, and agentic analytics can accelerate Sales and Marketing measurement, forecasting, diagnostics, storytelling, and self-serve decision support. - Partner with Analytics Engineering, BI, Data Science, and Data Engineering to operationalize AI-assisted workflows and analytics agents for anomaly detection, campaign diagnostics, forecasting, attribution, causal inference, narrative generation, documentation, and QA. - Champion governed self-serve analytics and trusted metrics so Sales and Marketing leaders can answer recurring performance questions without routing every request through an analyst, while preserving analytical quality and clear ownership. - Help analysts adop