Senior Director, Commercial Strategy & Operations

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk ; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™ , a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com .

job purpose :

The Senior Director, Commercial Strategy & Operations is responsible for defining and leading the enterprise commercial strategy to deliver sustainable, profitable growth. This role provides strategic direction across brands, channels, and customers while ensuring best-in-class go-to-market execution.

This leader operates with a general manager mindset, connecting insights across consumer, category, customer, and channel to shape long-term growth strategies. The role serves as a key partner to Brand, Sales, Franchise, RGM, Insights, Finance and Supply Chain, driving alignment and execution across the organization.

responsibilities:

• Define and lead the enterprise commercial strategy across brands, channels, and customers to deliver sustainable, profitable growth

• Develop and align long-range plans and annual operating plans, ensuring clear prioritization of growth opportunities

• Lead channel and customer strategy, including prioritization, joint business planning, and route-to-market optimization

• Oversee commercialization of innovation and portfolio initiatives, ensuring strong go-to-market execution across all channels

• Establish and drive a commercial performance management framework, using data and insights to identify risks and unlock opportunities

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