Marketing Manager

Key Skills • AI-driven Performance Optimization • Branding, Brand Visibility and Brand Metrics • Market Research & Analysis • Developing & Implementation of Marketing Strategies (Both Online / Offline) • Lead Generation • Social Media, Online Marketing, Content Marketing Management • Campaign Management • Budget Management • Marketing Collaterals • Team Building & Resource Management • Collaboration Skills & Responsibilities • Create and implement marketing plans that align with company goals, including brand positioning, target audience identification, and multi-channel campaign execution. • Optimize marketing performance using AI tools and ensure efficient budget allocation • Plan, manage, and optimize the marketing budget, ensuring cost-effective use of resources and maximizing return on investment. • Lead initiatives related to branding and rebranding, including visual identity (logos, templates, signage), messaging (vision, mission), and ensuring consistent representation across all platforms. • Implement strategies to build brand visibility and recognition in the software industry, including thought leadership positioning and regular measurement through brand awareness surveys and sentiment analysis. • Design and run targeted campaigns across digital channels (SEO, SEM, email, social media, webinars, events) to attract and convert qualified leads, contributing significantly to the sales pipeline. • Track and report on marketing KPIs such as CTR, conversion rates, and campaign ROI to ensure effectiveness and continuous improvement. • Stay updated on industry trends, competitor activities, and customer needs to guide marketing direction and identify new opportunities for growth. • Build and manage the marketing team by hiring the right talent, assigning clear KPIs/KRAs, conducting regular reviews, and providing mentoring and training to ensure team growth and productivity. • Work closely with sales, product, and customer support teams to ensure marketing activities are aligned with business objectives and drive tangible outcomes. • Collaborate with distributors and channel partners to increase brand reach and execute region-specific marketing strategies for greater market penetration. Qualification Bachelor's degree in Marketing, Business Administration, or related field Certification Relevant certifications in marketing or related field