Head of Social & Influence

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Location: Wilson Hartnell 6 Ely Place, Dublin 2 (Hybrid) Reporting to: CEO Key Relationships: Sits on the Senior Leadership Team (SLT) / Practice Heads / Ogilvy & WPP Network

The Opportunity

At Wilson Hartnell , we design the brands, campaigns, and relationships that shape every aspect of Irish and global culture. As the largest and longest-established PR agency in Ireland, we are constantly evolving. We aren’t traditional; we are social by nature, entrepreneurial in spirit, and constantly challenging the status quo.

From our beautiful offices in Ely Place, we work with some of the world’s most iconic local and international brands, including Guinness, Baileys, Coca-Cola, AIB, IKEA, Boots, Specsavers, and TK Maxx , covering key sectors in Health, Sport, and Corporate .

We have a brilliant, dynamic team that already knows the “what” of influencer marketing. What we need now is a trailblazing leader to define the “how.”

We are looking for a Head of Social & Influence to be our ultimate Social Lead. You are someone who doesn't just understand social; you know how to explode it.

This is a pivotal, "M-shaped" leadership role. Operating with high autonomy and reporting directly to the CEO, you’ll sit on the Senior Leadership Team. You will need the strategic vision to build our social offering into a powerhouse commercial revenue stream, the tech-forward curiosity to lead our AI roadmap, the gravitas to educate our team, and the hands-on drive to deliver "best-in-class" campaigns.

What You’ll Do

Bring the "Social-First" Lens & Intervention

• The Social Exploder: Take our market-leading PR and comms campaigns and blow them out of the water on social channels. You’ll look at every brief, concept, and campaign through a distinct "social-first" lens.
• Social Intervention: Inject social thinking into the creative process early, seamlessly integrating campaigns across owned, earned, paid, and shared media to turn PR ideas into viral, social-first moments.

Commercial Growth, Strategy & Tool Ownership

• Build the Business: Turn social and influence from a supporting capability into a highly profitable, scaled commercial revenue stream.
• Spot the Opportunity: Identify untapped social opportunities within our stellar current client roster and active briefs, pitching and winning organic growth.
• Tech & Tool Definition: Take ownership of defining the right suite of technologies (for monitoring, reporting, and evaluation) to prove ROI and protect the commercial health of the practice.

Lead our AI Roadmap & Tech Evolution

• AI Maturity & Adoption: Spearhead the agency’s AI roadmap for social and influence. You’ll drive the maturity, adoption, and integration of generative AI tools to enhance productivity and elevate campaign outcomes.
• Ethical AI & Compliance: In partnership with the wider Ogilvy and WPP network, enforce guidelines for the correct, ethical, and responsible use of AI (respecting copyright and client confidentiality).

Education, Upskilling & People Leadership

• Lead the "How": Our team is already strong at the foundations of influencer marketing. Your job is to educate and upskill them on tracking metrics, data-driven methodologies, and building native, scroll-stopping social content.
• Fostering Talent: Manage, mentor, and inspire the sub-team assigned to social and influence work, bu