Global Operations Lead, Social Influencer Practice

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THE OPPORTUNITY

WPP is a single company: four operating units, four regions, four practices – all united by one platform, WPP Open. This is a WPP that is simpler to work with and built to win. WPP’s practices give client teams direct access to capability in high-growth areas of marketing — and a practice only delivers on that promise when it runs as one: shared standards, shared data, shared measurement, and an operating model that works every day across agency brands and operating units.

The Global Operations Lead is the operational engine of WPP’s Social Influencer Practice. Reporting to the Global President, Social Influencer, this leader translates the practice’s strategy into a working operating system across WPP Media and WPP Creative: integration delivery, standards, data and measurement alignment, talent operations, technology adoption and governance. Where the Global President sets the vision, holds the standard and leads the practice in the market, this leader makes it real — building the machinery that turns a network of distributed capability into one joined-up proposition for clients.

This is a build role. The operating system for the practice does not yet exist; the person in this seat will design it, stand it up, and run it — working through influence across agencies and operating units they do not directly control, with the pragmatism to ship and the discipline to scale. The role is based in New York.

WPP’S SOCIAL INFLUENCER PRACTICE

Social and influencer capability at WPP is distributed by design: social-first creative, community management and influence teams inside the group’s creative agencies — including VML, Ogilvy and AKQA — and paid social, influencer commerce, investment and measurement inside WPP Media, alongside specialist and regional teams. The practice exists to connect client teams with the best of all of it, regardless of agency brand or operating unit. The Global Operations Lead builds and runs the machinery behind that promise: the operating model, the standards, the data and measurement spine, the talent operations and the governance rhythm that let the practice function as one — without flattening what makes each agency distinctive.

WHAT YOU WILL OWN

• Practice operating model — design, build and run the operating model that connects social and influencer capability across WPP Media and WPP Creative — roles, interfaces, decision rights and ways of working — in service of the practice strategy set by the Global President.
• Cross-network integration delivery — deliver the integration: align offer standards, data, measurement, talent and best practice into a single operating system for the discipline, working through influence across agencies, markets and operating units.
• Data, measurement & standards — build the practice’s measurement spine: common taxonomies, influencer measurement frameworks that connect investment to business outcomes, benchmarks, and quality standards applied consistently across the network.
• WPP Open adoption — operationalize WPP Open and Open Intelligence in the practice’s workflows — driving adoption across agencies and markets, and ensuring the platform is how the practice identifies influencers, optimizes investment and proves impact in daily practice, not just in principle.
• Governance & performance — run the practice’s governance rhythm — including support of the WPP Executive Steering Committee — with clear performance reporting on practice growth, adoption and integration, and early escalation of strategic and delivery risks.
• Talent & capability operations — map capability across the network, coordinate casting and resourcing for major client opportunities, and build the enablement engine — training, playbooks and communities of practice — that raises the standard everywhere.
• Commercial & operational discipline — bring commercial rigor to how the practice runs: pipeline visibility, resource utilization, vendor and tooling management, and support for pricing and commercial decisions on major opportunities.

KEY AREAS OF FOCUS

Operating Model & Integration

Stand up the practice’s operating model and deliver the cross-network integration behind it. Define how work flows between creative agencies, WPP Media and specialist teams; where decisions sit; and how the practice engages client teams — so clients experience one joined-up social and influencer proposition rather than a patchwork.

Data, Measurement & Standards

Own the practice’s data and measurement architecture: shared taxonomies, influencer measurement frameworks tied to commercial outcomes, benchmarking, and consistent quality standards. Make measurement the connective tissue that lets the practice prove impact to clients and to WPP leadership.

WPP Open & Technology Adoption

Turn platform strategy into daily practice. Drive adoption of WPP Open and Open Intelligence across the practice’s workflows, manage the influencer tooling and marketplace stack, and ensure AI-enabled ways of working — agentic workflows, generative content operations — are embedded, governed and scaled.

Governance & Performance Reporting

Run the operating rhythm of the practice: leadership cadence, support of the WPP Executive Steering Committee, performance reporting on growth and adoption, and risk