WPP Media | Addressable Associate Director, Japan

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Role Overview:

• The Addressable Media Lead is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Japan market. This role establishes and executes the Addressable Media strategy, centered on Addressable TV, Addressable Digital Out-of-Home (DOOH), and synergy with Advanced Display/Video and serves as a leadership position driving the adoption of new advertising solutions and business growth.
• Beyond day-to-day media operations, this role aims to grow WPP Media’s Addressable Media business in Japan through the development of new ad products and solutions, partnership building, and business development. The role also works closely with global teams to successfully introduce and expand global solutions in the Japan market.
• Reporting line: SVP, Media Management & Delivery

Key Roles & Responsibilities :

Addressable Media Strategy

• Define and execute the Addressable Media strategy for the Japan market
• Develop advertising solutions based on Addressable TV and Addressable Digital DOOH
• Localize and apply global Addressable Media strategies to Japan

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