Marketing Manager

Position Title: Marketing Manager Location: Racine, Wisconsin Position Summary: This is a rare opportunity to join a beloved, fourth-generation family-owned food manufacturing company with deep roots, an authentic culture, and serious growth momentum. With multiple facilities across the greater Racine & Milwaukee area, this organization produces iconic goods at scale and delivers products through wholesale, retail storefronts, and a rapidly growing e-commerce channel. The right leader will step into a newly created, highly visible role, reporting directly to a marketing and e-commerce leader who is collaborative, data-driven, and hands-on across every part of the business. This is a builder's role — you'll serve as the day-to-day brand owner, translating strategy into disciplined, on-brand execution while mentoring a marketing associate and building the calendars, workflows, and programs the function needs to scale. The brand carries a premium, heritage-driven positioning rooted in authenticity and craftsmanship, and every campaign, email, and piece of content should protect and elevate that story. This role requires a genuine blend of strategic thinking and hands-on execution — someone who can roll up their sleeves and build from the ground up, not just delegate. If you're pragmatic, driven by data, comfortable working across every function of a fast-growing, family-owned business, and excited to bring structure to a marketing function without slowing it down, this opportunity will feel like home. Responsibilities: Own and evolve brand guidelines, voice, visual identity, and storytelling frameworks, serving as steward of the brand's heritage and premium positioning Partner with marketing leadership to shape long-term brand and channel strategy, and evaluate new product, partnership, and channel opportunities through a brand-equity lens Lead the budgeting, planning, and execution of integrated marketing campaigns across ecommerce, retail, wholesale, and seasonal programs Own marketing calendars and go-to-market plans for product launches, limited editions, holidays, and promotions Oversee PR, email, digital, social, content, and catalog strategies, ensuring cohesive and consistent execution across every touchpoint Collaborate cross-functionally with ecommerce, retail, operations, and customer experience teams to align messaging and timing Directly manage, coach, and develop a marketing associate, setting clear priorities, expectations, and growth plans Manage external partners and vendors, including PR, SEO, advertising, and photography Establish efficient workflows, processes, and standards that allow the marketing function to scale without sacrificing brand quality Provide creative direction and final review for brand assets, including email campaigns, website and ecommerce content, social media, catalogs, packaging, and in-store marketing Partner with leadership to define success metrics and KPIs, analyzing campaign performance and customer insights to inform future strategy Manage marketing initiatives with a test-and-learn mindset while protecting long-term brand integrity