Digital Marketing Manager / Team lead

Job Overview We are looking for a skilled Digital Marketing Manager to develop and execute effective digital strategies that boost brand visibility, engagement, and conversions. The role involves managing SEO/SEM, social media, email, PPC, and display campaigns, analysing performance data, optimising user journeys, and leading the digital marketing team to achieve strong ROI and business growth. Key Responsibilities Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights, and optimises spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimise the user experience. Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop-off points and optimises user funnels. Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results. Maintains digital marketing staff by recruiting, selecting, orienting, and training employees Qualifications Bachelor’s or master’s degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Experience in optimising landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimising PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints