Director of Marketing

SUMMARY Reporting directly to the President and serving as a member of the President's Cabinet, the Director of Marketing serves as Highland Community College's chief marketing and brand strategist. This executive leadership position is responsible for developing and executing an integrated marketing, communications, enrollment marketing, and public relations strategy that advances the College's mission, strengthens its reputation, and drives measurable growth in enrollment, philanthropy, workforce partnerships, and community engagement. The Director leads the College's brand, storytelling, digital marketing, media relations, creative services, and institutional communications while leveraging data analytics, market research, and emerging technologies—including artificial intelligence—to maximize institutional impact. The Director serves as a strategic advisor to the President on reputation management, crisis communications, public affairs, and institutional messaging. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: Develop and implement a comprehensive institutional marketing and communications strategy aligned with the College's mission and Strategic Plan. Lead the College's brand management, ensuring consistent messaging and visual identity across all communications. Partner with Admissions, Student Affairs, Academic Affairs, Athletics, Technical Education, Workforce Development, and the Foundation to support enrollment, student success, fundraising, and community engagement. Direct the College's digital marketing strategy, including website management, social media, digital advertising, email marketing, and content development. Serve as the College's primary media relations officer and spokesperson in coordination with the President. Lead crisis communication planning and institutional reputation management. Utilize market research, enrollment data, and analytics to evaluate marketing effectiveness and improve return on investment. Oversee creative services, including graphic design, photography, videography, publications, and print production. Evaluate and implement emerging technologies, including artificial intelligence, to improve marketing effectiveness and operational efficiency. Develop and manage departmental budgets while ensuring responsible stewardship of institutional resources. Recruit, supervise, mentor, and evaluate marketing staff while fostering a culture of collaboration, creativity, accountability, and continuous improvement. Represent the College at community, civic, and professional organizations. Perform other duties as assigned. SUPERVISORY RESPONSIBILITIES Build, mentor, and inspire a high-performing marketing and creative services team focused on innovation, collaboration, accountability, and continuous improvements. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include participating in the interviewing, hiring and training of employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.