Go-to-Market & Industry Marketing Manager

AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth.

The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market.

KEY RESPONSIBILITIES

Industry Go-to-Market Execution

• Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets.

• Develop and maintain industry messaging, value propositions, customer stories, and sales collateral.

• Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets.

• Support industry-specific product launches and commercialization initiatives.

Customer & Market Intelligence

• Conduct customer interviews, market research, and competitive analysis to support go-to-market planning.

• Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning.

• Translate market insights into messaging, campaign recommendations, and customer-facing content.

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