Search Senior Manager, GOC - Pacific Time

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Manager Search, GOC

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Role Summary and Impact

This critical role sits at the intersection of data, technology, and performance marketing, serving as the reporting authority for a fast-paced, multi-channel paid media team. The Manager, Reporting & Performance Analytics will report directly to the Director and will be responsible for the accuracy, integrity, and strategic delivery of performance reporting across all paid media channels, including Google, Microsoft, Apple Search Ads (ASA), YouTube, and UAC/App campaigns. This individual is not a passive data reporter; they are a proactive, solutions-oriented professional who understands how every data point connects, how platforms communicate with one another, and how to translate complex reporting into clear, actionable insights. The Manager will lead the reporting operations, oversee the Senior Associate, and serve as the first line of defense for data quality, pacing oversight, and issue resolution.

As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager Search who will:

• Own the end-to-end delivery of performance reporting across all paid media channels including Google Ads, Microsoft Ads, Apple Search Ads (ASA), YouTube campaigns, and UAC/App campaigns, ensuring all outputs are accurate, timely, and clearly structured

• Serve as the team's reporting authority, understanding how all platforms, data sources, and tracking systems are connected and how changes in one area affect reporting across the board
• Proactively monitor campaign pacing against budget targets on a daily and weekly basis; flag over-pacing and under-pacing scenarios in real time with clear context and recommended corrective actions
• QA all data flows on a scheduled and ad hoc basis, identifying discrepancies between platform data, dashboards, and downstream reporting destinations before they escalate
• Troubleshoot reporting issues across platforms, tracking setups, data pipelines, and dashboards; determine root causes (e.g., attribution window changes, tag misfires, platform data delays) and communicate findings clearly and quickly
• Proactively flag performance anomalies, data gaps, and platform issues without waiting to be asked, always pairing the flag with context and a recommendation
• Translate performance data into clear, well-reasoned recommendations that are easy for stakeholders to understand and act on; connect reporting insights to broader campaign strategy
• Develop, maintain, and continuously improve reporting dashboards, templates, and automated reporting workflows that scale with the team's needs
• Maintain a deep and current understanding of how Google Ads, Microsoft Ads, ASA, YouTube, and UAC campaigns are structured, how they attribute conversions, and how their reporting metrics differ across platforms
• Maintain a strong understanding of tracking and data infrastructure including UTM parameters, conversion tags, pixels, and how data flows from platform to reporting destination
• Manage and mentor the Senior Associate, setting daily and weekly priorities, reviewing all outputs before delivery, and fostering a high-accountability, growth-oriented team environment
• Lead team prioritization with clarity and urgency, knowing what needs to be done first, why, and communicating that effectively to direct reports
• Maintain high responsiveness via chat (Slack, Teams, or equivalent) during core business hours; set clear turnaround expectations and consistently meet them
• Contribute to process documentation, best practices, and internal knowledge sharing to build a more efficient and scalable reporting operation
• Fluent English communication skills (written and verbal) required; must be able to represent the team professionally in all client-facing settings including status calls, business reviews, and ad hoc conversations
• Demonstrated experience in client-facing environments, including the ability to present on calls and in meetings with poise, clarity, and confidence
• Comfortable owning the reporting narrative on client calls, walking stakeholders through performance data, flagging issues, and delivering recommendations with confidence and without reliance on others to speak on their behalf

YOUR QUALIFICATIONS:

• Bachelor's degree in Marketing, Analytics, Business, or a related field; OR equivalent professional experience
• Minimum of 4–6 years of hands-on experience in paid media reporting, digital marketing analytics, or performance marketing
• 1–2 years of experience managing or mentoring junior team members preferred
• Advanced proficiency in Microsoft Excel, including pivot tables, XLOOKUP/VLOOKUP, INDEX/MATCH, complex formulas, and data modeling, is required
• Already using AI software and create ways to make thi