Performance Marketing Lead

ABOUT THE ROLE A well-funded, Series A/B SportsTech startup operating a peer-to-peer sports prediction market is hiring a Performance Marketing Lead to own and scale paid acquisition across new products and markets. You'll sit at the intersection of strategy and execution — driving full-funnel growth across the major paid channels while working closely with Product, Creative, Legal, Design, and Data teams. This is a high-impact role for someone who thrives in fast-moving environments and wants to set the standard for channel excellence at a disruptive consumer platform. WHAT YOU'LL DO - Design, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google, TikTok, Reddit, and X, with a primary focus on scaling new business lines. - Lead full-funnel experimentation — developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers. - Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights. - Oversee end-to-end campaign execution including setup, pacing, monitoring, and troubleshooting to maximize efficiency, CPA, and ROAS. - Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and measurable impact. - Build robust tracking and attribution systems, proactively addressing signal loss and measurement rigor. - Deliver strategic recommendations, testing roadmaps, and performance insights to leadership on a regular basis. - Stay ahead of platform updates, algorithm changes, and emerging ad tech trends. - Document learnings and best practices to drive continuous improvement across the growth function. WHAT WE'RE LOOKING FOR Required: - 5+ years of performance marketing experience with a proven track record of acquiring users and scaling paid media campaigns. - Demonstrated budget management experience with a focus on ROI optimization and regular performance reporting to leadership. - Proficiency with analytics and attribution tools such as GA4, Data Studio, or Tableau, and a strong data-driven decision-making approach. Nice to Have: - Hands-on experience managing multi-channel paid media across Meta, Google, TikTok, Reddit, and X (Twitter). - Ability to design, run, and interpret growth experiments and A/B tests to optimize CAC/ROAS. - Industry background in SportsTech or consumer digital marketplaces. COMPENSATION & BENEFITS - Salary: $130,000 – $170,000 per year, depending on experience. - Competitive equity package at a well-funded, growth-stage startup. - Visa sponsorship: Not available. LOCATION This role is based in New York, NY. Candidates should be located in New York or able to work from the office on a regular basis. This is an on-site/hybrid position — not fully remote.