Global Head of Analytics

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Global Head of Analytics

Location: London, United Kingdom (2-3 days a week from our London offices)

About the role:

We're looking for a Global Head of Analytics to lead one of the most important practices in our business. This is a senior leadership role with genuine scope; you'll own a global team of around 80 people, spanning audience insight, creative performance analytics, social listening and measurement, search marketing and paid social, all embedded within in-house client teams across Europe, APAC, LATAM and North America.

Reporting to OLIVER’s Chief Strategy Officer, you'll sit at the intersection of creativity, technology and data. You’ll help OLIVER and our clients understand not just what's performing, but why, and what to do next. You’ll spearhead new solutions in driving creative effectiveness, and proving the value of the creative component of our clients’ marketing.

You’ll work closely with Brandtech colleagues in packaging and scaling Group data solutions to drive more value from marketing.

You'll also play a key role, with your Brandtech colleagues, in shaping how our proprietary Gen AI platform, Pencil, is powered by data and insight; making it smarter, faster and more impactful for the clients who rely on it.

This is a role for someone who is as comfortable in a client boardroom as they are in a product sprint. Someone who can inspire a globally distributed team, spot commercial opportunity and translate complex data into stories that help businesses make better decisions.

What you will be doing:

• Lead and develop the global analytics practice

• Provide leadership to a globally distributed team of ~80 analysts and insight specialists, with six direct reports across disciplines and regions
• Build and sustain a high-performance, collaborative team culture across a diverse, multi-disciplinary group
• Define and continuously evolve OLIVER's analytics methodologies, tools and frameworks across search, paid social, social listening, audience insight and measurement — ensuring best practice is shared and applied globally
• Ensure the team has the engineering capability to integrate data sources and build automated solutions at scale
• Champion data and insight as a strategic differentiator — internally at OLIVER and externally with clients

• Drive commercial growth

• Own the analytics revenue line, accountable for delivering 10% year-on-year growth
• Identify and develop new commercial opportunities: expanding services within existing client relationships and contributing to new business pitches
• Work with senior client stakeholders to demonstrate and quantify the value of data-led decision-making
• Act as a senior analytics partner and thought leader for key clients — particularly on creative effectiveness, audience understanding and performance measurement
• Drive meaningful improvement in client satisfaction, targeting a five-point improvement in client NPS in year one

• Build and launch new products

• Partner with data and technology leaders across the Brandtech Group to co-develop proprietary data products and analytics capabilities, with a focus on the creative effectiveness space
• Package and position Brandtech's data assets in ways that are compelling and value-driving for OLIVER's clients — particularly at the intersection of media, creativity and agentic commerce
• Lead the scaling of OLIVER's Gen AI-enabled data products, including trend and competitor reporting tools and automated social reporting
• Scale OLIVER's creative effectiveness measurement approach into a differentiating, client-facing capability

• Embed Gen AI at the heart of insight

• Play a central role in ensuring Pencil, Brandtech's proprietary Gen AI platform, is optimally enabled by data and insight
• Stay at the frontier of Gen A