Director of Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Demand Generation based in Canada. This role offers the opportunity to lead a high-impact demand generation strategy that directly influences pipeline growth and business expansion. You will own the development of scalable marketing programs across both product-led and enterprise sales motions, connecting awareness, engagement, and revenue outcomes. Working closely with cross-functional teams, you will shape campaigns, optimize conversion paths, and build a demand engine designed for technical audiences. The position combines strategic leadership with hands-on execution, requiring someone who can guide teams while actively driving initiatives forward. You will leverage data, automation, and AI-powered workflows to improve efficiency and help a lean marketing organization scale effectively. This is an ideal opportunity for a growth-focused marketing leader who thrives in a fast-moving environment and enjoys building repeatable systems from the ground up.