Social Media Content Creator

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Content Creator

Location: Mumbai, India

About the role:

• As a Social Media Content Creator within U-Studio (OLIVER’s in-house agency for Unilever), you will create high-impact, culture-first social content for 2–3 FOODS BUSINESS GROUP brands.
• The role is hands-on and creator-led: you’ll ideate, shoot, edit, and package content designed to perform across Instagram, YouTube Shorts (and TikTok where applicable), staying native to each platform’s formats, trends, and algorithm signals.
• You will be responsible for turning everyday food moments into “scroll-stopping” visual stories reacting quickly to cultural conversations, trending audio/edits, and seasonal moments, while keeping the work on-brand and performance-driven.
• You’ll also collaborate closely with Influencer and GenAI teams to scale outputs efficiently and improve effectiveness.

What you will be doing:

• Concept and produce platform-native short-form videos and visual assets (shooting + editing).
• Create reactive/trend-led content quickly, linking brands to current cultural moments.
• Build flexible asset kits that can be adapted across multiple formats while maintaining brand consistency.
• Apply and evolve brand guidelines into content that feels authentic to Indian audiences and each platform.
• Work with analytics to learn what’s working and optimise future content (hooks, watch time, engagement, etc.).
• Stay ahead of platform changes, emerging formats, and new creator styles to keep brands competitive.

What success looks like:

• Content that consistently drives strong engagement and positive brand sentiment versus category benchmarks.
• Faster turnaround from idea to publish - without compromising quality.
• Brands showing up credibly in culture (not just copying trends).
• A distinct, elevated visual style that makes food content feel premium, sensorial, and shareable.

What you need to be great in this role:

• 3-5 yrs of experience in social media content creation, with a portfolio demonstrating exceptional social media content creation, with strong examples from both FOODS BUSINESS GROUP and premium/FMCG brand content worlds
• 3-5 yrs of visual storytelling expertise that connects platform-specific techniques to measurable engagement outcomes
• Proven ability to identify and capitalise on cultural trends before they peak
• Expertise in **Adobe Creative Suite** *(particularly Premiere Pro and After Effects)* and mobile editing applications
• 3-5yrs of experience creating content that performs exceptionally well across Instagram, YouTube Shorts, and emerging platforms
• A talent for translating technical product benefits into visually compelling narratives
• The ability to work at pace without sacrificing quality, thriving in high-pressure environments
• An eye for the next big visual trend and how to authentically connect it to FOODS BUSINESS GROUP brands
• Native-level fluency in Hindi and/or a regional Indian language, and fluent in English (spoken and written you will work with an international team)
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18354

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