Senior Associate, Media Buying, Pakistan

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Role Summary and Impact:

We are currently looking for a Senior Associate, Media Buying, Pakistan. In this role, you will be responsible in handling media vendors and facilitating clients throughout the investment/buying process and additional duties as assigned. This role includes both independent and coordinated investment/buying initiatives along with the managing team member.

Reporting of the role

This role reports to: Business Manager

3 best things about the job:

• Being part of a talented, and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role, your goals will be:

In three months:

• Complete knowledge of investment/buying and planning systems.
• Understanding of the investment/buying and planning process – includes basic understanding and importance of proprietary tools.
• Execute basic media and proprietary campaigns.

In six months:

• Conduct negotiations with partners and close deals.
• Analyze and interpret data and its impact.
• Develop strong relationships with partners.

In 12 months:

• Develop, execute and analyze negotiation deals.
• Promote WPP proprietary products.
• Close negotiation deals and manage assigned clients.

What your day job looks like at WPP:

• Key responsibility is to lead the investment/buying team.
• Channelization of budgets based on annual deals/budgets.
• Overlook evaluation of schedules for reach, ratings and CPRP delivery.
• Ensuring Investment/Buying KPI’s are met.
• Leading OVT & Prop.
• Review of actual airing, vs planned in terms of spend, reach, CPRP, GRP's & frequency.
• Leading KPIs setting.
• Monitoring all ESP activities.
• Lead all monthly reporting to region and internal high-up’s.
• Maintaining and grooming relations with the broadcasters.
• Supervise and ensure deadlines are compiled by Senior Managers.
• Review investment/buying deals.
• Channel performance review.
• Creation of annual deals.
• Monitoring of current strategy and advice changes if any.
• Analysis of current year investment/buying strategy.
• Creation of investment/buying strategy for next year.
• Review and propose changes in media processes to enhance speed and efficiency.
• Facilitating in all major consolidation and GM deals.
• Leading in all special deals.
• Working with agency on market intelligence to ensure rate advantage over market.

Skills & Experience:

• Superior time management and prioritization skills.
• Excellent communication skills.
• Strong analytical and number skills.
• A pro-active approach with excellent negotiation and communication skills.
• Media knowledge and understanding of systems.
• Candidate must have a bachelors / masters degree from a reputable educational institute.
• Must have an experience of at least 3+ years in media investment/buying experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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