Digital Marketing Manager

Role: Digital Marketing Account Manager Experience: 4–6 Years Industry: Digital Marketing / Performance Marketing / Ad-Tech Responsibilities: Plan and execute app installs & website campaigns across Google Ads, Meta (Facebook & Instagram), and Programmatic DSPs Manage CPI / CPA-based buying, budgets, pacing, and delivery targets Monitor and optimize performance metrics such as CPI, CPA, retention, and conversions Drive organic growth through SEO (web) and ASO (app stores) Optimize app store listings (keywords, creatives, ratings, reviews) Identify low-quality or fraudulent traffic and reduce wastage Coordinate creative refreshes and audience optimizations Prepare daily/weekly/monthly performance reports with actionable insights Work closely with internal teams and media partners to ensure smooth execution Skills & Qualifications: Strong understanding of performance marketing and install campaigns Drive organic growth through SEO (web) and ASO (app stores) Optimize app store listings (keywords, creatives, ratings, reviews) Hands-on good experience with Google Ads, Meta Ads, and MMP tools (AppsFlyer, Adjust, Branch) Knowledge of KPIs like CPI, CPA, ROAS, and retention Advanced Excel and reporting skills Strong communication and client management abilities Professional Experience: 4–6 years of hands-on experience in Digital / Performance Marketing Proven experience managing app install or web acquisition campaigns Experience working with clients or stakeholders directly Exposure to budget handling and performance reporting Educational Qualifications: Bachelor’s degree in Marketing, Business Administration, Advertising, Mass Communication, IT, or related field MBA / PG Diploma in Marketing or Digital Marketing preferred but not mandatory Relevant Digital Marketing certifications will be an added advantage