Technology Marketing Specialist

Full Time Non-Exempt (Hourly) Reports To: Marketing Manager Job Summary The Technology Marketing Specialist will lead day-to-day marketing execution for Averro Technology, with a primary focus on our AI service line alongside Managed Services, Cybersecurity, and Technology Consulting. This role plays a critical part in shaping AI go-to-market strategy, translating complex AI capabilities into compelling market narratives, and driving pipeline growth through campaign execution, content development, product marketing, and sales enablement. The ideal candidate is both a skilled marketer and an active practitioner of AI tools, bringing firsthand fluency to the solutions they promote. Responsibilities Execute integrated marketing campaigns for technology services, with an emphasis on AI solutions and enterprise AI adoption. Develop and manage technology-focused content, including AI use case narratives, case studies, solution briefs, blogs, and website copy that clearly articulate the business value of AI. Build and optimize email campaigns, landing pages, and marketing automation in HubSpot. Create sales enablement materials, including one-pagers and presentations. Coordinate webinars, events, and AI thought leadership initiatives, including panels, executive briefings, and content that positions Averro as a trusted AI strategy partner. Monitor SEO/GEO performance and recommend content improvements. Conduct competitive and market research to support positioning and messaging, with ongoing monitoring of the AI vendor landscape, emerging models, and buyer sentiment around AI adoption. Partner with Technology and AI practice leadership to translate complex AI capabilities and strategies into compelling, customer-focused marketing narratives and go-to-market positioning. Support the development and execution of an AI go-to-market strategy, including messaging frameworks, buyer journey mapping, and persona development for AI solutions targeting enterprise and mid-market buyers. Actively leverage AI tools (e.g., generative AI, AI-assisted analytics, prompt engineering) to accelerate content production, campaign optimization, and audience insights. Measure campaign performance and provide recommendations for continuous improvement.