Senior Biz. Marketing Specialist (Search advertising)

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Position : Senior Biz. Marketing Specialist (Search advertising)

What will you do?

1. High-Precision Execution & Management

• Own the end-to-end execution of Paid Search campaigns across Google Ads and Microsoft Advertising.
• Manage large-scale, high-pressure budgets with a focus on maximizing GMV while adhering to efficiency floors.
• Ensure 100% account hygiene, including tracking parameters (MMP/OCI), bid caps, and negative keyword maintenance.

2. Strategic Keyword & Search Expansion

• Lead aggressive Keyword Expansion initiatives to capture new market share without sacrificing ROAS.
• Master Dynamic Search Ads (DSA) to identify long-tail opportunities and "fill the gaps" in manual keyword coverage.
• Implement intent-based clustering to solve "Theme Fragmentation," ensuring Ad Groups remain semantically cohesive and aligned with Google's relevance algorithms.

3. Advanced Data Analysis & "Deep Dives"

• Move beyond surface-level metrics (Traffic/Clicks) to analyze GPC (GMV per Click) and Signal Drift .
• Conduct weekly deep dives into search term reports to prune broad-match leakage and identify emerging consumer trends.
• Build opportunity-sizing models to forecast the impact of landing page optimizations or new initiative rollouts.

4. Creative & Landing Page Optimization <ul style="margin-top: 0in; margin-bottom: 0in;