Editorial & Content Lead | Lookfantastic

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

The Opportunity

Lookfantastic is one of the world’s leading online beauty destinations, helping customers discover the products, expertise, trends and inspiration they love.

We’re looking for an Editorial & Content Lead to shape and lead our editorial strategy across Content Hub, YouTube, expert-led content and emerging AI discovery experiences .

This is a strategic leadership role at the intersection of beauty, content, SEO, technology and commerce . You’ll build content that strengthens Lookfantastic’s authority, drives organic growth and gives customers genuinely useful and inspiring experiences.

Working closely with SEO, Social, PR, CRM, Creative, Product and Commercial , you’ll turn customer insight, search trends and business priorities into high-impact content.

What you’ll be doing

Editorial Strategy

• Own and evolve the editorial strategy across owned channels.
• Develop annual and quarterly roadmaps across campaigns, launches, seasonal moments and evergreen content.
• Set editorial guidelines, governance and quality standards.
• Champion customer-first, expert-led storytelling and new content formats.

Content Hub

• Own the long-term strategy and performance of the Content Hub.
• Build topic clusters that strengthen topical authority across beauty.
• Identify opportunities through customer insight, search trends, culture and commercial priorities.
• Continuously optimise content journeys, UX, quality and discoverability.

YouTube

• Define the YouTube strategy and roadmap.
• Develop scalable formats that educate, inspire and entertain.
• Ensure YouTube supports wider editorial, SEO, social and commercial objectives.
• Work with production teams to deliver high-quality video.

AI Discovery & GEO

• Lead Lookfantastic’s approach to Generative Engine Optimisation (GEO) .
• Develop content frameworks that maximise visibility across AI-powered search and discovery.
• Structure content for AI retrieval, entity recognition, authority and citation.
• Partner with SEO across Google Search, AI Overviews and emerging AI platforms.

Leadership & Collaboration

• Lead and develop the Editorial Content Creator/Producer and Copywriter.
• Provide creative direction, coaching and editorial feedback.
• Foster experimentation and continuous improvement.
• Build strong relationships across SEO, Social, PR, Creative, Product, CRM and Commercial.

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