Lifecycle & Email Marketing Manager

Novara provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through the Flex and Risk Management Center platforms, Novara helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. Novara’s combination of training, software, and tools puts people and safety first while protecting critical operations. Position Description Novara is hiring a Lifecycle & Email Marketing Manager to build, manage, and optimize the email journeys that support demand creation and conversion. This role will own prospect lifecycle strategy, email campaign execution, nurture programs, re-engagement, testing, deliverability, and channel performance. The Lifecycle & Email Marketing Manager will translate integrated campaign priorities into thoughtful communication journeys for different audiences and stages of the buying process. This person will be hands-on in Marketo or a comparable marketing automation platform, while partnering with Marketing Operations on system administration, routing, data governance, and technical architecture.