Website and Social Media Coordinator - Department of Internal Medicine

Job Purpose: The Website and Social Media Coordinator is responsible for supporting the Department, and in creating, managing, and curating an engaging and authentic social presence for the Department and its residency and fellowship programs. This role involves developing and creating relevant and engaging content across social media platforms, social listening and fostering interactions with our audience to promote programs awareness and positive public image. The Website and Social Media Coordinator will work directly with content producers across the Department to ensure cohesive and effective communication across all digital channels. In addition, the coordinator is responsible for developing, maintaining, and updating the department’s website and related web pages, working closely with all divisions to gather, organize, and ensure the accuracy of departmental information and content. The position collaborates directly with content creators and stakeholders across the Department to ensure consistent, effective communication and branding across all digital channels. Essential Functions: Define, develop, and curate engaging content for social media platforms. Collaborates with teams to ensure all content aligns with brand voice/vision/campaign. Coordinate with department’s residency and fellowship programs. Develop and maintain the department website and its related pages; coordinate with all divisions for information, and Department leadership Engage with relevant audiences to build following and increase residents and fellow’s enrollment; monitor and report on social media conversations and trends. Track, report, analyze social media campaigns to assess the effectiveness of campaigns and adjust strategies accordingly. Participate in the training of other communicators on effective use of social media. Perform other related duties as assigned.