Head of User Acquisition

Who We Are: Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives. What We’re Looking For: We're looking for a Head of User Acquisition to lead the strategy, execution, and performance of all paid and organic acquisition efforts. This role owns the company’s entire acquisition engine — managing large-scale media investments across online and offline channels while driving scalable and efficient user growth, with clear accountability for CPA, ROAS, and LTV. This leader will serve as the company’s subject matter expert in performance marketing, building and scaling acquisition programs across both Web and App products while establishing best-in-class measurement, tracking, and attribution frameworks. The ideal candidate has proven experience scaling online B2C brands in high media spend environments and thrives in performance-driven organizations. What You’ll Do: Develop and execute full-funnel user acquisition strategies across paid and organic channels. Lead multi-channel acquisition programs including Paid Social (Meta, TikTok), Google (Search, UAC, Display), Programmatic, Affiliate, OTT, Native, and relevant offline channels. Own and scale SEO, GEO, ASA, and ASO strategy and execution across both Web and App environments (technical SEO, content optimization, authority growth, app store visibility, etc.). Design and manage comprehensive tracking, analytics, and attribution frameworks (GA4, pixels, MMPs, incrementality testing) across Web and App products. Ensure accurate measurement of CPA, ROAS, LTV, and incremental lift. Own the planning, allocation, and optimization of significant media budgets, ensuring efficient spend, disciplined testing, and scalable growth. Identify and test new acquisition channels and emerging growth opportunities. Partner cross-functionally with Product, Marketing and Creative teams to drive integrated growth. Present performance insights, forecasts, and strategic recommendations to senior leadership.