Senior Manager (DT), DTC Growth

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Senior Manager (DT), DTC Growth

Department: Information Technology | Reports To: Global VP, DTC Product | Location: Needham, MA or London, UK

ABOUT THE ROLE

SharkNinja is expanding its Direct-to-Consumer digital footprint at a global scale. The Senior Manager, DTC Growth will serve as the product and technology owner for our TikTok Shop global expansion and emerging regional marketplace integrations. Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution — owning the roadmap, integrations, and platform capabilities that power SharkNinja's next phase of DTC growth.

KEY RESPONSIBILITIES

TikTok Shop Global Expansion

• Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond).

• Partner with regional commercial leads and TikTok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing.

• Drive onboarding, configuration, and ongoing optimization of TikTok Shop storefronts including product catalog management, promotions, and fulfillment flows.

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