Head of Paid Media

About the Role The client is a leading AI native Account-Based Marketing agency working with incredible brands ranging from early-stage startups to large venture-backed organisations. We're looking for a senior, client-facing Head of Paid Media to lead paid strategy and execution across our B2B client portfolio. This is a leadership role where you'll own performance outcomes, shape how we deploy budget for clients, and set the standard for how paid media is built and communicated. You'll work directly with clients and take responsibility for strategy, delivery, and results. You have worked in a top agency, supporting US / EU / UK clients, across the full lifecycle of content, paid and performance. You know how to nail client calls, shape strategy and execute incredibly well across industries. What will make you a great fit for this role? Outcome-focused | Strategically sharp | Client ready | Data driven | Startup-native | Team builder You care about outcomes, not activity. You're as comfortable in a client strategy session as you are in Ads Manager. You ask why performance changes — not just what changed — and you take ownership of results. What you'll do Strategy & Leadership Own paid media strategy across client portfolio Define campaign architecture: structure, audiences, bids Lead client-facing performance reviews and strategy sessions Set quality standards for how campaigns are built and run Mentor and develop junior media buyers Execution & Optimisation Build and manage campaigns on Google, LinkedIn, and Meta Manage B2B lead gen with focus on SQL quality, not volume Own conversion tracking, UTMs, and attribution hygiene Run structured testing: creative, audience, offer, landing page Produce clear performance reports and dashboards (Looker Studio) Requirements Platforms & Technical Skills Expert-level Google Ads (Search, Display, YouTube) Strong LinkedIn Ads — especially B2B lead generation Meta (Facebook & Instagram) Pixel/tag implementation and tracking governance HubSpot or CRM integration and campaign attribution Looker Studio / analytics reporting B2B & Agency Experience Proven track record managing paid media for B2B clients Deep understanding of longer sales cycles and SQL focus Confident managing client relationships and expectations Experience briefing and directing creative teams Comfortable writing high-performance ad copy directly Interest in SaaS, software, and startup-led businesses Other Own work-from-home setup (computer, internet, suitable space to work from) Ability to work UK hours