Growth Marketing Lead

ABOUT THE ROLE We're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing — we make ads, and every ad teaches the next one. As our Growth Marketing Lead, you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth. This is a primarily client-facing and strategic role — but you're equally comfortable rolling up your sleeves and getting into the tactical weeds. This role is based on-site in New York City. Visa sponsorship is not available. WHAT YOU'LL DO - Oversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google — driving efficient spend and account scalability - Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs) - Develop cohesive growth strategies that place creative at the center of paid advertising programs - Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers - Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks - Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns WHAT WE'RE LOOKING FOR Required: - 4–8 years of paid media experience; agency and/or consumer app background strongly preferred - Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management - Proven track record managing accounts with seven-figure+ annual media budgets ($1M+) - Experience running paid media campaigns across Meta, TikTok, and Google - Strong analytical skills — ability to translate performance data into strategic recommendations - Experience developing growth strategies that tightly integrate creative performance with media buying - Excellent presentation and communication skills; comfortable leading QBRs and executive stakeholder meetings - Experience optimizing media efficiency beyond standard dashboard metrics (funnel strategy, offer testing, incrementality, etc.) Nice to Have: - Deep understanding of mobile advertising measurement systems including SKAN, AEM, and MMPs - Experience working in agency environments managing multiple client accounts simultaneously - Background in consumer app or mobile-first product growth marketing COMPENSATION & BENEFITS - Salary: $130,000 – $175,000 per year, depending on experience - Opportunity to work with a high-growth team at the cutting edge of paid social and creative intelligence - Collaborative, in-office environment in New York City LOCATION This is a fully on-site role based in New York City, NY. Candidates must be authorized to work in the United States — visa sponsorship is not available for this position.