Head of GTM

ABOUT THE ROLE An early-stage ambient AI / personal productivity startup is hiring a Head of GTM to fully own go-to-market strategy and brand — from funnel logic to narrative — across both strategy and execution. This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero. The company is building an ambient intelligence system — combining hardware, software, memory, and AI — designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most. Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention. This is a 0→1 hire for a company at early/seed stage. You will shape how the product enters the market and how the brand is perceived by early adopters. WHAT YOU'LL DO - Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more). - Develop the brand narrative, voice, and positioning from scratch — identifying and resonating with early-adopter audiences. - Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels. - Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity. - Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch. WHAT WE'RE LOOKING FOR Required: - 10–12+ years of experience, with a proven track record owning end-to-end GTM execution and brand/positioning for a startup launch (Seed through Series B). - Demonstrated ability to grow a product from zero awareness and zero brand equity. - Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives. - Comfort with ambiguity and prior experience as a first/founding GTM hire. - Experience directing and coaching GTM or marketing personnel alongside doing the hands-on work yourself. - Ability to build repeatable playbooks for post-launch scaling. Nice to Have: - Experience with consumer AI or hardware-adjacent startups. - Familiarity with community-led or Product-Led Growth (PLG) models. - Awareness of the "trust gap" dynamics around the origin of consumer tech products. - An existing operator network or professional following on X/LinkedIn. - Bilingual capabilities. - Understanding of "second brain" / Personal Knowledge Management (PKM) personas. Not a fit if: You are a single-discipline specialist (brand-only or GTM-only), primarily a large-company operator, management-only without hands-on execution experience, or have no 0→1 startup background. COMPENSATION & BENEFITS Compensation details are not publicly listed for this role. This is an equity-meaningful, founding-level position at an early-stage startup. Specific package details will be discussed during the interview process. Note: Visa sponsorship is not available for this role. LOCATION Location details are flexible for the right candidate. The company is at early stage and operates in the consumer AI / ambient intelligence space.