Werkstudent Content & Brand (m/w/d)

ABOUT THE ROLE A fast-growing Berlin-based B2B performance marketing agency is looking for a creative, self-driven Werkstudent Content & Brand (m/w/d) to own its entire brand presence from the ground up. This is a real ownership role — not an assistant position. You'll shape how the company shows up across LinkedIn, video, design, and every sales and marketing touchpoint that matters. You'll work 16–20 hours per week on a Werkstudent basis, ideally for 12+ months, on-site in Berlin (Mitte). WHAT YOU'LL DO - Write compelling LinkedIn content for company founders and the company account — hooks, storylines, carousels — calibrated to the tone a B2B niche actually responds to. - Produce image and video content end-to-end: concept, shoot, edit, design. Think Reels, talking heads, customer testimonials, and behind-the-scenes. - Own brand consistency across all channels: website, pitch decks, sales materials, and templates — everything should feel cohesive. - Build and maintain a content calendar and keep publishing cadence consistent — shipping beats perfecting. - Track performance data, identify winning formats, and scale what resonates. WHAT WE'RE LOOKING FOR Must-haves (dealbreakers): - Currently enrolled student with 16–20 hours/week available, ideally for 12+ months. - Proficiency in video editing tools (CapCut, Premiere, or equivalent) — concept to final delivery. - Proficiency in design/graphics tools (Figma, Canva, or equivalent) for visual assets, pitch decks, and sales materials. - Demonstrated experience producing LinkedIn content (posts, carousels, hooks) with an understanding of what performs on the platform. Strongly preferred: - Experience writing marketing and brand content for B2B or SaaS audiences. - Experience managing content calendars and executing consistent publishing schedules. - Experience analyzing content performance metrics and using data to inform strategy. - Experience producing video content end-to-end, including filming, editing, and post-production. - Experience building brand consistency across multiple touchpoints (website, decks, templates, marketing materials). Nice to have: - Experience with photography, lighting, and on-location content production. - Exposure to GTM, sales enablement, or marketing for B2B software/SaaS companies. - A portfolio or examples of personal content creation projects or published work. You're a great fit if you: - Move independently — you generate ideas, execute them, and seek feedback proactively. - Want to build a brand from scratch rather than iterate within a corporate process. - Live on LinkedIn and genuinely understand what makes content land. - Have a portfolio or samples ready to share. COMPENSATION & BENEFITS - Competitive Werkstudent hourly rate (details discussed in interview). - Real autonomy and ownership over brand and content strategy from day one. - Hands-on experience in a growing B2B agency environment. Please note: Visa sponsorship is not available for this role. LOCATION On-site in Berlin, Germany (Mitte area). This is not a remote role.