Social Director

About WPP Media

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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1271 - Social Director - GCS

Role Summary and Impact

Audible is Wavemaker World wide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals . Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.

Role Context:

We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social planning, activation and general output of a busy client account (/accounts). They will help oversee a team of more junior staff responsible for the everyday running of the account and ensure our strategic audience first approach to performance to made reality. This person will also be required to develop strong relationships with clients, suppliers, and our counterparts in the US, Germany and APAC region to become a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Meta, Instagram, Snap, TikTok etc) who has a deep understanding of best approaches and practices to performance both direct to site and app downloads (MAI – app installs).

Key Responsibilities:

Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include:

Campaign Management

• Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.

• Managing both the paid social brand and performance campaigns (web sign ups and Monthly app installs), with the ability to manage a set of highly knowledgeable Social clients.

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