SEO / GEO Search Specialist (AI & Answer Engine Optimization)

SEO / GEO Search Specialist (AI & Answer Engine Optimization)

Location: Remote (U.S. preferred) Level: Mid-Senior (4–5+ years experience)

About Us

We are a forward-thinking digital marketing agency at the intersection of search, AI, and performance media. As search continues to evolve toward AI-first experiences, we are investing in next-generation capabilities—including Generative Engine Optimization (GEO) and AI-driven workflows—to help our clients stay ahead.

Role Overview

We are seeking an experienced SEO Specialist who is passionate about the future of search and has hands-on experience leveraging AI tools and agents to scale SEO strategies. This role will play a critical part in evolving our SEO offerings from traditional ranking models to AI-powered discovery and answer-driven visibility .

You’ll work cross-functionally with teams to develop scalable, repeatable processes for keyword research, technical SEO, reporting, and onsite optimization.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute SEO strategies across technical, on-page, and content optimization.
• Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments.
• Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries).

Generative Engine Optimization (GEO)

• Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.).
• Structure content for featured snippets, entity recognition, and semantic relevance.
• Partner with internal teams and clients to align outputs with answer-based discovery models.

AI & Automation

• Build and/or utilize AI agents and tools to streamline:

• Keyword research and clustering
• SEO audits and issue identification
• Reporting and performance analysis

• Develop scalable workflows that improve efficiency and consistency across accounts

Technical SEO & Auditing

• Perform site audits, identify technical issues, and provide actionable recommendations
• Work with developers to implement fixes related to indexing, crawling, site speed, and structured data

Reporting & Insights

• Create clear, actionable reporting that ties SEO performance to business outcomes
• Translate complex SEO and AI trends into client-friendly insights and recommendations

Qualifications

Required

• 4–5+ years of hands-on SEO experience (agency experience preferred)
• Strong understanding of technical SEO, on-page optimization, and content strategy
• Experience with AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) for SEO workflows
• Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences
• Proficiency with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console)
• Strong analytical mindset with experience in performance reporting (GA4, Looker, etc.)
• Ability to translate data into actionable insights for internal teams and clients

Preferred (Nice-to-Have)

• Experience working with pharma or healthcare clients
• Understanding of regulatory considerations (MLR environments, compliance constraints)
• Experience collaborating with paid media teams on integrated search strategies
• Knowledge of structured data/schema and entity-based SEO

What Success Looks Like

• Clear improvements in organic visibility across both traditional SERPs and AI answer experiences
• Scalable AI-driven processes implemented across accounts
• High-quality, client-ready insights that drive strategic decisions
• Strong cross-team collaboration and “one team” execution across channels

Why Join Us

• Be at the forefront of AI-driven search transformation
• Work on innovative solutions beyond traditional SEO
• Collaborative, forward-thinking team culture
• Opportunity to shape emerging GEO and AI search capabilities
• We Offer Competitive Pay and Benefits.

Interested? Apply by submitting your resume and a brief note outlining your healthcare or media experience.

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. </spa