Director of Ecommerce

ABOUT SHINOLA

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.

ABOUT THE ROLE

The Director of Ecommerce is responsible for leading Shinola's direct-to-consumer digital business and driving the strategy, execution, and commercial performance of Shinola.com. Reporting to the Chief Marketing Officer, this role owns the ecommerce P&L while shaping the customer experience, digital merchandising strategy, and initiatives that accelerate online growth.

This is an exciting opportunity for a hands-on ecommerce leader who enjoys building businesses. You'll lead a talented team, collaborate across Marketing, Merchandising, Retail, Planning, Operations, Customer Experience, and Technology, and play a key role in advancing Shinola's Shopify ecosystem to deliver exceptional customer experiences and profitable growth.

KEY RESPONSIBILITIES

• Own the overall strategy, financial performance, and profitability of Shinola.com, including the ecommerce P&L, annual planning, forecasting, and business performance metrics.
• Lead the continued evolution of Shinola's Shopify platform by developing and prioritizing the ecommerce roadmap in partnership with internal stakeholders and external development partners.
• Drive continuous improvements to site performance, customer experience, checkout optimization, and platform capabilities that support business growth.
• Oversee digital merchandising, promotions, seasonal launches, content strategy, personalization, A/B testing, and conversion rate optimization.
• Monitor and optimize key ecommerce metrics including revenue, traffic, conversion rate, average order value (AOV), customer acquisition, customer retention, gross margin, and overall site performance. <span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559