Manager, Marketing Performance & Optimization (Digital Data Insights)

About Us Our vision at Diabetes Canada is a world free from the effects of diabetes. That’s why we work together to improve the lives of those living with diabetes – sharing knowledge and resources, supporting health-care professionals to improve patient care, advocating for change through policy, and funding research to advance treatments and discover a cure. Living with diabetes is a complex and often relentless journey, testing the resilience of every individual affected. Diabetes Canada is here to help—providing tools, resources, and support to make that journey easier. Join us in leading with strength and compassion - so no one faces diabetes alone. About the Role We’re seeking a Manager, Marketing Performance & Optimization who will maximize the effectiveness of Diabetes Canada’s digital marketing and engagement efforts by applying data driven insights to improve performance, user experience, and outcomes across owned and paid channels. Reporting to Executive Director, Digital Marketing, the Manager will act as a strategic translator, advisor, and advocate for data-informed marketing. They will help teams use insights to improve decision-making, optimize performance, and strengthen organizational understanding of digital measurement through dashboards and reporting provided through enterprise platforms. Working closely with Marketing colleagues, IT & Data, and external agencies, the role will champion a disciplined, test and learn approach that improves results while advancing a culture of evidence based marketing. The Manager will work closely with the IT & Data team, the Direct Marketing team, contributing marketing and communications performance expertise within broader enterprise data practices. This role does not own enterprise data strategy, governance, or platforms. Location: Diabetes Canada’s national office is located at 1000–170 University Avenue, Toronto, Ontario. We offer a flexible hybrid work arrangement, allowing employees to work remotely with the expectation of coming into the office as required by their manager. Compensation: The hiring salary range for this role is $85,000 – $100,000 annually, depending on skills and experience with meeting the requirements of the role. What You’ll Do Marketing Performance & Optimization • Lead performance analysis across digital campaigns, web journeys, email, and social channels using enterprise dashboards and KPIs. • Interpret trends and insights to optimize campaigns, content, journeys, and experiences in partnership with channel owners. • Identify opportunities to improve collection, engagement, retention, and conversion outcomes. • Apply audience, journey, and behavioural insights to optimize end to end user journeys across acquisition, engagement, and conversion spanning web, email, and paid channels. • Contribute performance insights to annual planning, quarterly reviews, and campaign prioritization discussions. • Partner with channel leads to assess performance relative to forecasts and budget assumptions (without owning budgets). • Identify emerging data, tracking, and reporting needs, and work closely with IT & Data teams to help prioritize and facilitate measurement enhancement requests Test and Learn & Experimentation • Lead structured A/B and multivariate testing across digital campaigns and experiences. • Develop and maintain an experimentation roadmap aligned with marketing priorities and capacity. • Ensure tests are well designed, with clear hypotheses, success metrics, and actionable outcomes. • Partner with IT & Data and agencies to ensure experiments are methodologically sound. • Document learnings and embed insights into marketing playbooks and best practices. • Promote a culture of experimentation by encouraging teams to validate assumptions, learn from outcomes, and apply insights to future decision-making. Insight Storytelling & Decision Support • Translate performance data into clear, audience appropriate insights and recommendations. • Present actionable findings to marketing leadership, peers, and agency partners. • Synthesize insights across channels to identify broader patterns and systemic opportunities. • Support campaign retrospectives and planning cycles using agreed marketing KPIs. • Provide inputs to executive and board level marketing performance summaries, as required. • Help stakeholders interpret performance changes, trends, and anomalies by providing context, identifying contributing factors, and clarifying measurement considerations or limitations. • Identify cross-channel patterns and systemic performance issues beyond individual campaign analysis • Acts as a strategic advisor and recommender; decision authority for campaign execution, creative, and platform changes remains with respective channel and platform owners. Project Management & Agile Delivery • Manage performance, optimization, and experimentation initiatives as defined workstreams. • Plan and prioritize work using Agile and iterative approaches (e.g., backlogs, sprints, retrospectives). • Track progress against milestones, manage dependencies, and ensure timely delivery of outcomes. • Evaluate and prioritize initiatives based on business impact, data availability, organizational readiness and resource capacity. • Balance competing priorities while maintaining focus on highest impact opportunities. Measurement, Tools & Agency Enablement • Maintain strong working knowledge of digital analytics and MarTech tools (e.g., GA4, GTM, Looker, Power BI,) with administration of GA4 and GTM. As well as solutions in the MarTech ecosystem such as CRM and email marketing automation platforms e.g., Mailchimp. • Partner with IT & Data to identify tracking needs, flag data gaps, and validate usability of dashboards. • Manage agency relationships from a performance and optimization perspective. • Ensure insights inform campaign optimization, creative briefs, and media recommendations. • Maintain documentation related to performance frameworks and learning agendas. • Identify and communicate data quality issues, tracking inconsistencies, and measurement limitations that may impact reporting accuracy or decision-making. • Regularly and on a bespoke basis produce reports (e.g., campaign retrospectives) both independently and/or working with the IT&D data team, as needed Enablement & Continuous Improvement • Build analytics confidence within Diabetes Canada by helping teams across the organization understand results and how to positively act on them. • Encourage consistent and correct use of data in planning, optimization, and retrospectives. • Capture and share key learnings from major initiatives and campaigns to strengthen Diabetes Canada’s data maturity and institutional knowledge. • Actively promote a culture of evidence based decision making and continuous improvement. What You Bring • 10+ years in digital marketing performance, analytics, or optimization roles • Post secondary education in marketing, analytics, or related field, or equivalent experience • Experience in nonprofit or mission driven environments is an asset • Experience translates complex data into clear, actionable recommendations, connecting performance insights to broader marketing and organizational priorities to inform decision-making. • Demonstrates expertise in analytics and marketing platforms (e.g., GA4, Meta, Hootsuite, YouTube Studio, Looker Studio, Power BI, email automation) • Well understanding and knowledge of data tools (e.g., Databricks, SQL) and AI technologies. • Communicates insights effectively and influences cross-functional stakeholders while promoting data literacy, consistent measurement practices, and a culture of evidence-based decision-making. • Understands acquisition, engagement, retention, ROI, and attribution concepts. Why Join Us? At Diabetes Canada, you’ll play a meaningful role in making a difference every day for people living with or at risk of diabetes. We’re a national organization with an entrepreneu