Senior Executive - Retention Marketing

Reporting- Manager- Retention Marketing (CRM) Responsibilities Collaboration Partner with the Growth/Marketing team to implement retention strategies across the customer lifecycle, including acquisition, retention, and cross-sell/upsell initiatives. Work with cross-functional teams (content, design, growth, analytics, risk, product, tech, telesales) to ensure seamless execution. Collaborate with the Data Analytics team to analyze user personas and identify opportunities to enhance user journeys. Execution Implement and execute retention marketing journeys in alignment with the department's strategies. Launch campaigns across multiple channels, including push notifications, web push, email, SMS, RCS, IVR, and WhatsApp. Ensure timely delivery of campaigns while continuously optimizing for performance and engagement. Tracking & Reporting Monitor and evaluate campaign performance using metrics like domain reputation, channel delivery rates, CTRs, and cost optimization. Identify improvement areas in campaigns and implement necessary changes. Prepare and present performance reports with actionable insights to stakeholders. Training & Development Stay updated on the latest marketing automation tools and trends to improve campaign execution. Share knowledge and learnings with the team to foster a collaborative and innovative environment. Key Competencies Should have 2-3 years of experience (B2C industry) in retention marketing(CLM/CRM). Experience in executing campaigns across channels like InApp notifications, push notifications, web push, email, SMS, RCS, IVR, Bot, and WhatsApp. Familiarity with marketing automation tools such as MoEngage, CleverTap, WebEngage, or similar platforms for implementing retention strategies. Good understanding of metrics like domain reputation, channel delivery rates, CTRs, CVRs, and cost optimization through content. Hands-on experience in campaign setup, execution, and performance tracking. Strong communication skills and attention to detail.