Manager, Creative Strategy

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 [&_>_*:last-child]:mb-0 print:block print:[&_>_*_+_*]:mt-3 standard-markdown"> Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

Role type: Full-time Team: Creative Strategy Reporting to: Director of Creative Strategy Location: Boca Raton, Florida | Dallas Fort-Worth, Texas | New York City, New York | Los Angeles, California (Hybrid, 3 days/week in-office) Compensation: We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed. Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.

What's the role

We’re looking for a Manager, Creative Strategy to join our Creative team at Brainlabs! The Manager of Creative Strategy will ensure creative strategy for our clients is on-trend, compelling, and grounded in measurable business impact. You will be responsible for executing creative roadmaps for our clients, managing creative assets, and creative strategy and direction from the moment the brief lands. You will own and manage project workflows, build timelines, and serve as the primary liaison between our design + animation team members and our clients. If you’re chronically online and have an ever-growing archive of social ads that have caught your eye saved in your camera roll, this role is for you.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

• Develop and lead creative strategy for our clients, translating brand and performance objectives into concepts that are on-trend and built to convert, and providing frame-by-frame direction to our designers and animators.
• Own the creative testing roadmap: define hypotheses, prioritize what to test, and translate results into hooks, formats, and messaging that measurably improve creative performance.
• Write and refine platform-native ad copy, and serve as a strategic voice in client meetings, presenting creative strategy and direction with clear rationale tied back to performance objectives.
• Manage day-to-day project workflows, including timelines, deliverables for large-scale asset production, and creative reporting, while flagging potential obstacles early.
• Coordinate the flow of information between clients, creative production, and account teams to keep projects on budget and on schedule, and advise leadership on how to optimize scope and timelines.

Who you are

Qualifications & Experience

• 3–5 years of creative strategy or creative direction experience
• Fluent in English (US)
• Bachelor’s degree in Design, Marketing, Business, or a related field (or equivalent combination of academic and practical experience).
• Experience in retail media, e-commerce, or working with large-scale retail clients is highly preferred.
• Experience in a Marketing, Advertising, or Creative environments
• Strong real-world copywriting experience
• A portfolio or work samples demonstrating your creative direction and creative strategy work/thinking, alongside campaign outcomes
• Nice to have: Project management experience, design and/or animation experience

Technical Skills

• High level of expertise in project management tools (e.g., Notion, Jira, Monday)
• Familiarity with Figma and Adobe Creative products (Photoshop, Illustrator, InDesign)
• Expert in G Suite products (Drive, Docs, Slides, Sheets) and MS Office (Word, Outlook, Excel)
• Comfortable working with Mac computers/OSX

Attributes

• Communication: Extraordinary written, oral, and presentation skills; comfortable presenting ideas to internal and external stakeholders and key clients.
• Creative Fluency: Has a strong understanding of creative design and copywriting fundamentals and the ability to provide creative feedback.&