[Online Mkt.] : Email Marketing Executive

Job Description: We are looking for an experienced Inbound & Outbound Email Marketer who can manage end-to-end email marketing campaigns focused on customer engagement, lead nurturing, retention, and automation. The candidate should have hands-on experience in creating email journeys, campaign optimization, segmentation, and performance analysis. Key Responsibilities: Plan, execute and own email marketing campaigns, newsletters, and drip sequences Create automated customer journeys and lifecycle workflows Manage audience segmentation and personalization strategies Coordinate with content, design, and marketing teams for campaign execution Optimize open rates, CTRs, conversions, and overall email engagement Perform A/B testing on subject lines, creatives, and CTAs Monitor campaign performance and prepare regular reports Ensure proper email deliverability and database hygiene Work on lead nurturing and retention-focused communication strategies Create reports and management dashboards Required Skills & Tools: Strong understanding of inbound & Outbound email marketing and marketing automation Hands-on experience with: Listmonk Apollo Clay Instantly AI tools for content optimization and automation CRM/email automation platforms Lead Generation Campaign for B2B Advance Knowledge of Excel Basic understanding of customer segmentation and analytics Knowledge of email deliverability best practices Familiarity with workflow automation and integrations Preferred Qualifications: Experience in B2B email lifecycle marketing Understanding of user engagement and retention strategies Good analytical and communication skills