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Sr. Analyst - Marketing Analytics

Location
US-TX-Plano

About the role

- Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies. - Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics. - Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best...