Marketing Automation Manager

Job Title: Marketing Automation Manager

Position Summary: The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Marketing Automation Manager position. Reporting to the Director of Marketing Automation, this position owns the operational functions that allow the organization's automation and analytics specialists to work at maximum efficiency and consume clearly defined, standardized inputs to target communications across campaigns and measure Key Performance Indicators (“KPIs”).

This position can be based anywhere in the U.S. and will be expected to work east coast hours (standard business hours are 9:00am – 5:00pmET).

Key Responsibilities:

• Handle the day-to-day program mechanics of executing email marketing plans including building, QA, and scheduling emails within Salesforce Marketing Cloud

• Manage and maintain Email Marketing Calendar and ensure alignment with revenue goals, organizational priorities, and internal stakeholders

• Manage and grow organizational email list, control email frequency and touchpoints to minimize database churn, and maintain data hygiene standards

• Use SQL query to build and maintain email audiences within Automation Studio

• Develop in-depth expertise in a constantly evolving digital marketing operations landscape across technical capabilities, workflows, processes, quality control and platform integrations

• Coordinate distribution of digital assets and campaign information to Automation and Analytics teams <span data-ccp-props="{"201341983":0,"33555785