Marketing Lead

About Immunefi

ABOUT IMMUNEFI

Immunefi is the world’s leading crowdsourced security platform for the digital economy. We protect over $180 billion in onchain assets by connecting the most skilled ethical hackers on the planet with the protocols that need them. Our products — Bug Bounty Programs, Managed Triage, and Audit Competitions — are the de facto security infrastructure for serious blockchain protocols worldwide.

We are the dominant player in Web3 security, and we’re now extending into the broader enterprise market — financial services, fintech, and large regulated businesses — where the security problems are as acute and our capabilities directly applicable. This hire owns our commercial engine and helps open that next chapter.

The Opportunity

This is a rare role for someone who has spent years on the front lines of marketing, with genuine depth in token marketing and product GTM, and is ready to step into a leadership position where they can build something of their own.

You’ll be building the "Immunefi Engine" for Product GTM and IMU token marketing. You'll work closely with the CEO and leadership team, translating high-level vision into a structured marketing roadmap, while bringing your own independent judgment and reasoning to every decision. You'll set the strategy, build the systems, and execute directly, using AI-powered workflows to compress what would take a large team into what one exceptional person can drive.

We're not looking for someone who will figure it out on the job. We're looking for someone who already knows how to scale products and services successfully from 0 to 1 in a high competitive startup environment, and who uses AI tools and agent networks as a natural extension of how they work.

What You Will Champion

Marketing Systems & Infrastructure

Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team. This means designing and deploying agent-based workflows, automation systems, and reporting infrastructure that compound output over time. The goal is a lean, intelligent marketing function that stays high-performing as the team grows around you.

GTM and Product Marketing

Own go-to-market strategy for our core products: Managed Triage and Bug Bounty Program Subscriptions. This includes defining the ideal customer profile, building the messaging architecture, and translating complex technical security value into language that resonates with founders, protocol teams, and enterprise buyers, thus driving adoption and ARR.

Token Marketing & Ecosystem Activation

Lead the positioning, narrative, and community engagement for our token. You'll activate security researchers, partners, and communities to build durable network effects, turning the Immunefi ecosystem and institutional relations into a growth engine for our mission.

Success Profile (Who You Are)

• A Builder at Heart: You have experience scaling marketing functions from "Zero-to-One." You enjoy the challenge of setting up automated workflows as much as the art of high-stakes messaging. As a hands-on builder of AI-powered marketing systems, you actively design and deploy agent-based workflows, automation pipelines, and AI-assisted content operations. You’re not just a user of tools, but the architect of systems.
• Strong Technical Marketing Fundamentals: Strong product marketing fundamentals, where you've defined ICPs, built messaging architectures, and shipped GTM programs that had massively leveraged results. Experience crafting market positioning and category narratives in fast-moving, technical industries. Ability to translate highly technical subject matter into language that resonates with different buyer audiences, including founders, protocol teams, and enterprise security buyers.
• A-Player Mentality: Experience in a high-ownership role at turnaround, rebuild or early stage startup environments. High agency and ownership mindset; you operate independently and hold yourself accountable to outcomes.
• Resilient & Direct: You flourish in high-stakes environments. You believe in Radical Truth and clarity. You view feedback as a gift that protects the team’s time and focus. Strong written communication skills, capable of producing and overseeing high-stakes public messaging.

Preferred Qualifications

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