SEO Manager

SEO Manager Riester is looking for an SEO Manager well-versed in all aspects of search marketing. This position will be responsible for managing client accounts with an emphasis on search engine optimization. This client-facing role requires strong analytical and strategic skills, a passion for data-driven marketing methodologies and techniques, along with other critical skills such as problem-solving and creative-thinking. RESPONSIBILITIES • Collaborate with clients and internal teams to meet organic performance objectives • Conduct website audits and present findings effectively • Analyze and make recommendations on elements that impact a website’s ranking including a site’s URL structure, 301-redirect strategy, HTML sitemap, robots.txt file, etc • Report on keyword performance, competitive analysis, the share of voice, backlinks, page load speed and provide actionable insights • Identify new opportunities to drive results and improve performance • Recommend content ideas and collaborate with stakeholders • Compile and analyze recurring reports • Present weekly, monthly and quarterly results to client teams • Monitor and communicate relevant digital media best practices, SEO developments, statistics, trends, and industry strategies • Develop SEO training and communicate strategies with internal partners DIFFERENTIATORS • The ability to look beyond SEO optimization and understand the business challenges Riester clients may face • The ability to build relationships and engender trust with clients, peers and internal stakeholders • The ability to collaborate across the organization including with the PPC, Analytics, Content, Creative and Design teams to solve client needs • The ability to conduct in-depth content gap analyses, competitive and audience analysis, keyword research, and SERP landscape analysis and collaborate on creative assets, based on your findings • The ability to define and present data and results in a digestible, customer-centric format