Product Marketing Manager

Product Marketing Manager

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity.

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role:

We are looking for a Product Marketing Manager to help our rapidly growing, award-winning organization bring world-class product marketing to our giving communities, making it easier for them to understand how Givelify’s products can help them achieve their goals and do more good.

In this role, you will shape Givelify’s positioning, messaging, and go-to-market strategies for products and customer segments. You will use customer and market research, competitive intelligence, industry best practices, and company data to translate donor and Giving Partner needs into product narratives, launch strategies, and marketing and enablement materials.

You will also collaborate with multiple cross-functionable teams from Product to Customer to drive strong launches, adoptions, and growth. Success will be measured through KPIs, including product usage, NPS, and percentage of consistent givers.

If you are a mission-driven product marketer who cares deeply about helping audiences understand how the right products can support their goals, solve real problems, and help them do more good, we would like to speak with you.

Your team:

You will join the Product Marketing Team , reporting to the Senior Product Marketing Manager . The team drives product awareness and usage by helping donors and Giving Partners clearly understand how Givelify products help them achieve their goals better than any alternative — through insight-driven positioning, messaging, pricing, packaging, and marketing and sales channel activation.

You will be surrounded by brilliant, passionate people committed to success. Within Marketing, you’ll collaborate closely with Brand, Channel, and Content. Your key cross-functional partners will include Product, Creative, Customer Success & Experiences, Data Science & Insights, and Strategic Partnerships.

The product marketer, you will get to:

Lead and complete key product marketing milestones that impact nearly 2 million generous donors and more than 75,000 nonprofits and places of worship.

• Research & Customer Insights: Conduct customer, market, and competitive research to understand donor and Giving Partner needs, market trends, competitive alternatives, and opportunities for Givelify to better serve them.
• Positioning & Messaging: Translate insights into strong positioning and simple, compelling product messaging that communicates Givelify’s value to target audiences. Lead audience validation to improve resonance and effectiveness.</spa